HubSpot Ideas


Send Workflows Emails on a Specific Day of the Week

Right now we have the option to send out workflow emails on Business Days only.

It would also be helpful if we could send a email from a workflow on a specific day of the week (Monday, Tuesday, Wednesday, etc.) consistently.

We could optimize the emails based on our known delivery successes, and also create new styles of campaigns, such as a weekly course like Tuesday Tips.

HubSpot Updates
June 30, 2020 10:02 AM

Delay until a day or timeDelay until a day or time

June 30, 2020 10:01 AM

Hi all,


This feature is now live to all customers!

Read more about the new "Delay until a day or time" option in this KB Help Doc.


Thank you!


In Beta
May 20, 2020 11:52 AM

Hi everyone,


We've just kicked off a beta for a new feature called a Delay until a day or time delay, and we'd love to get it in your hands and get your feedback Smiley Happy


You can use the Delay until a day or time delay to pause your workflow until a certain day(s) of the week and/or time of day. For example, if you're using a workflow to send a series of promotional emails, you might want certain emails to only go out on Tuesday mornings. You can use a Delay until a day or time action to delay contacts until Tuesday at 11:00 AM. Any contacts that enter the delay will then wait until the next Tuesday at 11:00 AM before exiting the delay.


There's also an option to use your account timezone, or the enrolled contact's timezone for the specified time, in contact workflows. This way, the following email can go out on Tuesday at 11:00 AM in your recipient's timezone.


Please submit your email address and Hub ID via this form to request access, and please feel free to send me a direct message with any follow-up feedback about the new delay!




In Planning
March 27, 2020 11:29 AM

Hi all,


Thanks for taking the time to submit, upvote, and comment on this Idea. We're currently working on a feature that improves time-based delays, by adding additional options for more precise control. The new options will allow you to specify a base delay (if so desired) and then layer on refinements which specify that when the base delay is over, to further wait until a specific [day of the week] and/or a specific [time of day], before the next action occurs.


For example, your workflow could contain a delay of "at least 2 days, refined by wait until a Monday, and refined by wait until 9am," followed by an email send action. If a contact enrolled on a Thursday, they would enter the delay for at least 2 days, but when those two days have passed, the contact would remain in the delay until the next "Monday at 9am" arrives, at which time the contact would proceed to the next action in the workflow. This allows you to coordinate that the email in the workflow will go out to the contact on a Monday, at 9am.


I'll update this post again when more information is available Smiley Happy

69 Replies

Is there a way to set the workflow so that the person enrolled receives an email every Monday for five consecutive weeks?


I understand I could delay the action a set amount of days, but is there a way to ensure they receive the emails on a Monday as opposed to a set amount of days since completing the form?



HubSpot Alumni

Hi @JoshHorton,


HubSpot does not offer a Workflow feature that lets you send emails on a specific day of the week. As you mentioned, the usual method would be to delay the action a certain amount of days. You could even limit the workflow to only execute actions on business days only (this is found in Workflow Settings), but it wouldn't be possible to have a specific rule that only sends the email on a  Monday.


I definitely see how this could be a useful feature so I encourage you to post it as a suggestion on the Ideas board of this Community.




This is a big one for anyone running evergreen events like webinars... 
It is standard fodder in programs like Active Campaign, Infusionsoft, etc.


Here is a screenshot of Infusionsofts...

Infusionsoft's Wait Until Options...Infusionsoft's Wait Until Options...











To expand this further I would like to "Wait Until Sunday at 3PM" as an example. 







In addition to send ON dates, also include a DON'T SEND date option!


Yeah, I'm having trouble switching from Mailchimp to Hubspot for one of our ongoing automations, because Hubspot doesn't have this feature.


Here is what Mailchimp's looks like when I'm only sending on one day of the week at a specific time.





Yes, please! This would also help us for workflows that are triggered when contacts are added to a list. Being able to add them at any time and know they'll get the first email the next Tuesday, rather than wait until Tuesday mornings to add them, would be incredibly helpful.


As an update I had our developer create an endpoint that would return the next (Monday|Tuesday|Wednesday|Thursday|ETC)...
Now running into the fact that it takes FOREEEEVER and the Hubspot API limits how many calls you can have. 

Wish it wasn't so hard for them to figure out how to just do it in the program. 😕


We need this feaure too!


Please do this soon! As an email marketing platform, its crazy that Hubspot doesn't have this feature.


yes, please do this... it would be super useful!


Strongly agreed. This is essential. Act-On and Pardot have this feature.  A Wait Until state where I can select the specific date/time to release the next step. And only run this step on Wednesdays at this time. And do not send on these dates to account for holidays, etc. Seems like a reasonable request.


Why limit the functionality to just work days? Customers in my industry are checking their email on Saturday mornings - and based on Hubspots current limitations, we cannot use an automated workflow to communicate with them when they are paying the most attention to their inbox....such a HUGE missed opportunity. Isn't the whole goal of Hubspot automated workflows and email marketing to get our emails to our customers when they are most likely to be reading their emails?????


Our workflow needs are SIMPLE!


Subscriber meets workflow requirements at anytime during the year (we have 20-50 subscribers per day, everyday who are added to our lead environment). Email #1 is sent to them the first Saturday morning at 9:00 they are in the workflow. Then each subsequent Saturday morning at 9:00 they receive the next email in the track.



Participant | Platinum Partner

I'd also love to be able to send workflow emails on a certain day - e.g. "every Monday" they get a video of the week or whatever...


I would very much like this feature as we have customer training emails that need to go out specifally on Mondays!



Yes, I support this as well. I'd like to distribute our leads that do not have hubspot owners by speficic day.


Sales Rep #1 & #2 = Monday

Sales Rep #3 & #4 = Tuesday



This feature needs to be built already!!! 


We also need this!!!!!


Really confused why this is not standard. 


Please add this feature.


Really susprised that this feature isn't available yet.
HubSpot is a robus marketing automation software but this feature is a must for some email workflows.


A must have Hubspot, c'mon Smiley Very Happy