It would be wonderful if the HubSpot platform had send time optimization. For example, Iterable has this functionality, where you can set an email to deploy over a period of up to 24 hours. This is based on machine learning, where people receive emails when they are most likely to open/click.
@jasonrychter , @KHastings - Plug for us, but HubSpot has had this functionality for a long time (dates back to 2016) via the Seventh Sense app. We also offer a few free tools that might come in handy via the app marketplace. https://www.theseventhsense.com/for-hubspot
+1 -- this feature would be a big help! We're in education and deal with busy parents with differing schedules, and would love to meet them where they are.
I see that Seventh Sense exists, but would be ideal to have this functionality native within HubSpot at no cost -- open+click data is all in the database, so theoretically it's "just" (I know not as easy as that) a matter of layering a feature on top of the email tool.
For one-off sends and automated sends, too -- would be nice if a workflow send email option had the extra layer of sending within their preferred time (if there's enough data to support a preferred time for that user).
Missing this in HubSpot. STO was a great way for us to pace our email sends in a relevant way in a previously used system, especially when working with large lists.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.
