HubSpot Ideas

bsmye

'Selective' double opt-in

It would be great to have a 'selective' double opt-in feature in HubSpot.

 

Currently, it is only possible to disable double opt-in for certain pages created in HubSpot. But when creating new contacts in other ways (e.g. via the API), it is not possible.

 

This is an issue for us, because we use the API to sync contacts who register through our website. When they register, we effectively send them a double opt-in email already as part of the registration process. Now, with double opt-in enabled in HubSpot, they get two emails.

 

It would be great if double opt-in could be disabled in more scenarios, such as:

  • When certain conditions are met, e.g. a particular field in HubSpot in filled
  • Disable it for certain subscription types
  • Disable it for certain forms
HubSpot Updates
Being Reviewed
May 28, 2024 11:14 AM

Hey folks,

I’m Markie, a Product Manager working within HubSpot’s Messaging Experience group. Thank you all for taking the time to submit, upvote, and comment on this Idea. We released the ability to trigger double opt-in by forms earlier this year and are currently exploring how we can support other scenarios and their feasibility. Any news about this feature request will be relayed on this thread, so stay tuned. 

Regards,

Markie

49 Replies
asterix2x
Participant

It would be great if we could enable Double Opt-In by Country rather than the ENTIRE portal or nothing.

 

Right now, Germany is the only country where Double Opt-In would be needed and expected.

 

Requiring double opt-in for every country is a poor customer experience, not just for HubSpot users, but also the customers of HubSpot users.

tomo
Participant

I agree, this is a must-have!

smartell
Member

yes... needed too

silehmann
Member

Absolutely a must-have. 

SilvanaPSI
Participant

This would be very helpful! 

 

Having more conditions to define the double opt-in rules would be very appreciated. 

We need to set this up for German citizens, however, we don't want to make this a rule for the rest of the platform, especially as our biggest audience is US based.

 

Please look into this one asap!

SilvanaPSI
Participant

completely agree - this is urgently needed!

JesperK
Member | Partner

OK - this issue was raised more than 3 yrs ago. And as stated above it makes no sense not being able to filter out certain forms from Double opt-in.

 

Please look into this asap! 🙂   

Ellesyanna
Contributor | Diamond Partner

Absolutely needed as well! 

bunners007
Participant | Platinum Partner

A must-have!! 

twatson
Participant

This capability is absolutely needed.

 

Global application of Double-opt-in by Hubspot when only 4 countries in the world have that requirement is an unacceptable solution unless the majority of one's target audience is in those countries. In our case the % of our business that is in those contries is low. That means that Hubspot is forcing the rest of our target audience in the vast majority of the world to take that action even though it is not required. The vast majority of people who complete our forms don't bother to act on that email, and as a result are not subscribed.

 

I have figured out how to build a workflow to perform this function. Once I have it working I expect to turn off GDPR's double-opt-in function, hoping this automation work-around works well enough to keep us GDPR compliant. My biggest concern even if it works is overlooking some country, state or province which has added this legal requirement, and not adding them in soon enough. Since Hubspot provides a GDPR compliant function in the platform, I expect Hubspot to enable a feature for countries and states or provinces which legally require double-opt-in and updating the list as countries implent that requirement. Not doing so damages the effectiveness of the Hubspot platform for companies like mine.

KNellebjerg
Participant

I have to agree to this idea. It makes no logic sense, that it is not possible to define what forms or subscription types, the double-opt-in should be enabled on.

Only selecting HubSpot pages - seems very narrowheaded.

 

We really need more ways to handle double-opt in.

 

As it is right now, we would have to create our "own" double opt-in workflow, and have our own property - else we cannot go with any type of double opt in.

JMitchell8
Member

Keen to have a function that only sends the double opt in confirmation email to individuals located in those double opt in countries (germany and switzerland). Currently if someone opts in, the double opt in email is sent to everyone regardless of whether the country they're located in requires double opt in. It'd be great to tailor the system so that the confimraiton email is only sent to individuals from countries that require the double opt in. 

karstenkoehler
Hall of Famer | Partner

Hi @JMitchell8,

 

If you're using regional forms, this can already be achieved in Professional and Enterprise subscriptions – let me know if I should share a workaround, this thread could then be moved into the discussion section.

 

Best regards!

Sham
Participant

@bsmye @KNellebjerg @twatson @JesperK @SilvanaPSI I fully back all your arguments. I have been a Hubspot customer for years and I still haven't received a straight answer about selective Double Opt-In since GDPR was implemented. I have to maintain two seperate accounts to address the double opt-in issue, that's not productive. How are Hubspot's large clients dealing with this, surely there is a solution. I don't want to ask my contacts in UK and US to double opt-in when they legally don't need to. If anything we'll lose contacts if we implement this across the whole database. HubSpot can we have a straight answer please?

harmonyrjones
Participant

If you find yourself here, you may want to upvote this idea here too: https://community.hubspot.com/t5/HubSpot-Ideas/Double-opt-in-configuration-per-Form-not-per-page/idc...

 

Not as comprehensive as this idea, but it already has more upvotes. 

helaannabi
Member

We need to be able to configure double opt-in.
For example: we have German customers for whom double opt-in is MANDATORY (RGPD obliges) but Hubspot does not allow us to do so.
we don't want to apply it for France and Spain because we risk losing leads.
It is mandatory for some countries but not others and Hubspot does not allow us to configure it this way.

simonschrai
Member

We urgently need a real solution for the double-otp-in process, we must be able to configure double opt-in (DOI). As a company with clients in Germany we are legally obliged to activate the DOI for them. Not having this option does impact our business and we risk LEGAL penalties... 
We don't want to activate it for all countries, as it is not mandatory for all. But with the actual Hubspot options, we cannot configure it and are not RGPD compliant.

LMontserrat
Member

Hello, 

 

This is an urgent matter for us as well! we absolutely need to activate the DOI for a specific country to be RGDP compliant, it's critical! 

MEgger
Member

We need a solution for the double-otp-in process for the German market. As we got clients in Germany we are legally obliged to activate the DOI for the German market. We risk to have LEGAl penalties if we are not having this option. As you can see, it has a important business impact on our company. We only need this option for Germany as it’s not asked for the other countries. With the actual Hubspot options, we cannot configure it and are not RGPD compliant.

simonschrai
Member

Hello, 

please consider this idea. It is absolutely urgent! Each day we are taking a legal risk in contacting German leads that did not complete the DOI.