HubSpot Ideas


Select Audience for Pop-Up Forms

The idea is to have more control over to who are we showing pop-up forms, similarly to chat bots, where it's possible to show (or hide the bot) for a specific, segmented list.


It would be cool to have a "show it only to visitors who met specific smart list criteria" 

on the options tab, where we can select where to use the pop-up.


This would help us to:

- target specific groups with different messages

- hide pop-up from specific groups (for example hide book a demo pop-up from leads that already asked for a demo in an other conversion point)

- hide pop-up in case we want to use an other conversion type, for a certain audience (for example bot)

10 Commentaires

I definietly agree, especially your secind point. Smart pop-up form criteria would greatly enhance the value of HubSpot. Here's another post that's getting some traction, so hopefully HubSpot will see the need for this soon!

Participant | Partenaire solutions Diamond

I'm also looking for the ability to do something similar - it's a shame that this is possible with chat-bots but not with Pop-Ups. The odds of a specific pop appealing to everyone is low, and few things frustrate people as much as an irrelevant pop-up getting in the way. 


Should be easy to implement!


Come on HubSpot. It would be a huge help for a lot of us! 🙂 

Membre | Partenaire solutions Elite

I'd like to take this a step further to. I would love to be able to target not by a list or segment, but rather simply by website activity -- return visitors vs not, known vs unknown contact/user.


Hi there! I also agree with the comments. Kriszti has explained well about what the pop-up form should do. Is there any feedback from the development about when the segmentation will work in pop-up forms? Thanks in advance.


Hey guys, do you know that Hubspot has released in beta the segmentation in pop-up forms? So now you can add optional filters based on information regarding your visitors. Thanks Hubspot!


@petertorbagyi this is awesome! Thank you for the update


Yes! Thank you for the update! 

Statut mis à jour : Delivered
Ancien salarié HubSpot

Hi HubSpot Community,

My name is Joe. I wanted to provide a quick update on this Idea.

The ability to trigger pop-up forms based on a certain behavior of your website visitors (such as a CTA click) is currently available in Hubspot.


In the pop-up form editor go to the “Targeting” tab. You can select a specific website page where you would like your pop up to appear, as well as apply filters based on the characteristics of your website visitors, such as what pages they’ve visited, what country they are in, are they a new for returning visitor, and many more.


The filters allow you to combine multiple rules as well as create exclusion rules. For more information,  take a look at this Knowledge Base article: