Search - Alias names for Contacts and Companies
The search functionality is rather limited. Companies and Contacts are sometimes entered with their official names but are often reffered to by an Allias. For instance Edward Stank may go by his middle name Drew. If someone searches for Drew they will never find the correct contact. Likewise a company name may not be how others refer to and subsequently search for that company.
For instance a company may be offically named
University of State Research Affiliate Network
however it may be referred to by different a few different ways.
US Research Affiliates
Uni of State RAN
Contacts and Companies should have the ability to have one "Legal" name and multiple "Alias" names. Alias names should also be used for search.
Eventually an AI algorithm that better understands UT may refer to University of T*
and includes those in search results would be awesome.