Required deal stages (so deals show in deal stage funnel report)

jrwthetreegroup

It would be good to be able to set required deal stages for a pipeline. For example; a pipeline for 'New business' (prosects that are not yet customers), it would be good to force the sales team to add a deal at the first stage then have to progress it through every stage until won/lost. Then every deal will show in the deal stage funnel report and allow us to measure sales performance.

HubSpot Updates
Delivered
February 02, 2024 05:23 PM

Hi everyone, we've been rolling out the Deal Pipeline Rules feature and by Monday, February 5th, all HubSpot accounts on Sales Hub Professional and Enterprise will have access. Here's the Knowledge Base article with more details.  

Our team is working to develop further enhancements to this feature. We look forward to making the next iteration available to you later this year. Cheers!

In Beta
November 27, 2023 01:12 PM

👋 Hi fellow community members,

 

I'm happy to share that this feature is now available in public beta. Click here to join!

 

Once you've had a chance to use the feature, please share your thoughts through the in-app survey. I will be reviewing all your feedback, to help prioritize future enhancements.

 

Cheers,
Jeannie

In Planning
October 03, 2023 01:37 PM

👋 Hello community members!

 

Thank you for sharing your feedback and support for this idea. I'm happy to share that we're working on a solution for this.

 

We're looking to run a small early access group in the coming weeks. Space is limited, so please join our waitlist via this form if you're interested in getting early access. Note: Only available to super admin users and for customers on a Professional or Enterprise plan.

 

I look forward to sharing more updates in the coming weeks!

98 Replies
MoritzAlaiko
Member

+1 for this idea

 

missing this option makes it almost impossible to report Funnels properly and gives room to skip mandatory properties in the sales process. 

ClemOaky
Participant

Absolutely! 

 

Moving a deal to a specific stage also helps the Sales Rep to fill-in certain information at a certain point of the lifecycle of that deal. By not being able to enforce that certain deals are mandatory, you miss on that help for the Sales Rep.

Moreover, having this feature would all of the sudden make the ton of new Sales Reports quite relevant. Until we can ensure that a deal hits all stages, any deal productivity report is totally inaccurate!

fcolaco
Member

+1 +1 +1

Hey Hubspot team! This feature should be high priority! Help us out!

Thanks!

JSmithUnacast
Member

I need this, as well. Please upvote

Zoki887
Member

This seems like a must have for a Funnel report to function properly.

BastiSchuhl
Top Contributor

Having the ability to enforce certain Deal Stages would be a great additon.

Not only to get more value from the "Funnel Report" but also to make sure that the "Update stage properties" (required properties) cannot be circumvented. Currently, if a deal gets directly created in Stage 4, the required properties of Stage 4 are not being enforced which leads to data inconsistencies.

fcolaco
Member

Common Hubspot! this idea is more than 2 years old....   and seems simple enough.... 

ColinB1
Member | Gold Partner

This is core functionality for my enterprise clients.  Please build this, Hubspot!

 

2 options:

  1. Force deals to go through every stage in order
  2. Make deal reporting more flexible to account for non-linear sales processes
AHolopainen
Member

+ 1. The lack of this feature makes our sales reporting pretty hard sometimes (not to mention that I have to be the annoying person who reminds salespeople constantly)

donrua
Guide

This is SO needed. You put all those resources into makeing the amazing Funnel reports, and they are WORTHLESS if sales doesn't put deals in every step of the funnel. There needs to be a system way to "enforce" going through stages. Otherwise, they will get kicked out of every Funnel tracking conversion through stages.


donrua
Guide

It's frustrating that HS h hasn't addressed this need. It shouldn't take many voices, when the implication is clear, and it clearly ruins the value of other components they've spent time on, like the Funnel reports.

HOWEVER, here's one thing I did to solve a similar "stage skipping" in lifecycle stages. At least until HS gets on the ball about it. I created a workflow for key stages that would alert me to manually fix the skip. Goes like so:

- Trigger: stage changes
- If/then was "ever in" previous stage?
- If not, then "send 'Skipped Stage'" email to me.
- The email comes with a link to the company, I click it, manually walk through through the missed stage, save, put then in the current stage, save.
Shouldn't have to, but I threw that up while working on a workflow solution.

donrua_0-1619042797086.png

 

WagnerPatra
Participant

The sale funnel report is useless without this feature.  Impossible to determine attribution through the stages.  

 

This is a very basic setting that could be set at the deal object level.  A simple Y or N for "Must follow linear process," and you have the team set which stages as a "Default" so nobody can enter a deal mid-flow.

 

In addition, without this, the Attribution funnel and intelligence as to how many deals move from start to close and fall out is not possible.  I have tried to export all deal properties and build a pivot table, but it failed because it wasn't stored at the database level in an easy way to use in Excel. 

 

The last part is that as we require certain "data" to be captured by each stage, not having forced linear flow means salespeople can skip critical aspects of entering prospect profile details. Hence, we ended up having all back-loaded into the Close Stage, and it is a PIS to spend time filling in data at close rather than having that BI during the sales cycle. #salesforce and #marketo both have this - it was huge in ensuring we captured the right profile data at the right stage 

SonarShane
Member

Why can't they just change it that it will automatically log all deal stages if you jump over some? I had to create a mandatory checkbox in each deal stage to stop our sales guys from jumping 2 or 3.  

donrua
Guide

SonarShane, PLEASE tell me more detail about this checkbox.

It would solve a ton of problems if HS gave us the ability to set a deal stage to required. How hard could that be? But they do not give us that choice. How did you set up a box that forces them to complete the steps? It ends up not just making our Sales Pipeline funnel charts useless, but also mucks up all the Lifecycle stages that are geared on changes in our sales pipeline.

WagnerPatra
Participant

Deal attribution through phases is useless without this.  Hubspot should get this in, it would be a simple boolean rule flag at the database level, its not hard. Salesforce has this

aguidabra
Member

+1 +1 +1+1

Hey Hubspot team! This feature is SO needed!

Help up please! 🙂

Janehayes
Member

+1 to this idea!! We really need this or else the funnel analytics are useless

amandafann
Contributor

+1 Seeing many related ideas to this topic, but none of them have even moved passed "Idea Submitted" or received any comments from Hubspot Team. Would love to see this critical feature prioritzed.

 

It would be great if Admins could at least lock down which Deal Stages must be required for all Deals to pass through, and to limit which Stages that Deals can be created in to address the issue of Deal Stages and required fields getting bypassed. 

LCallaghan1
Member

+1 - Can't use the pipeline report without this, data is just wrong. Was really surprised how long this thread has been going on for but I guess with only 76 upvotes its not a top priority ..... Make sure you vote for it.

Pietro-Poli-
Contributor | Diamond Partner

Yes!!! I need too 😃