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We require that all of the systems/online services used by our sales teams require single sign on (SSO).
Giving hundreds of people across the country the ability to sign in to Hubspot (or any other service) with a simple email address and password is too much of a security risk. (Even with the ability to toggle Hubspot user permissions based on ownership.)
The new Hubspot to Salesforce integration displays a visualforce module that requires our Salesforce users to have Hubspot accounts. But during the Hubspot user setup process, they have the option to create a password.
We need SSO to be the only way to access our Hubspot portal both via a web browser and Salesforce.
If we can not require SSO we will need to revert to a previous version of the Salesforce integration.