For our company, and many others, paid media channels are a huge source of leads. In order to keep track of ad spending and to optimize our digital results, being able to report on CPLs in Dashboard would be a must-have.
The main goal would be to have a quick insight into the cost per lead/contact, filtered by a certain property. That property could be Type of Country, but I can see other properties giving useful insights as well (country or revenue size, for example).
For marketers, it is extremely important to know the true performance of our campaigns and channels over time, in order to know how to optimize and allocate budgets.
