We really need a simple way to report on the time to first contact for our MQLs. Ie. how quickly are they being contacted after they become an MQL, also known as lead response time.
This could be really useful as part of the Sales Reporting with the option to build a report based on time to first contact (in minutes/hours/days) with the flexibility to select when to count from. E.g. from "became a Marketing Qualified Lead" time or from "Created" time or from "submitted X form" time.
One should then be able to build reports like:
- new MQLs not touched within the 1 hour of conversion (which is suggested best practice in Mark Roberge's excellent book)