We really need a simple way to report on the time to first contact for our MQLs. Ie. how quickly are they being contacted after they become an MQL, also known as lead response time.
This could be really useful as part of the Sales Reporting with the option to build a report based on time to first contact (in minutes/hours/days) with the flexibility to select when to count from. E.g. from "became a Marketing Qualified Lead" time or from "Created" time or from "submitted X form" time.
One should then be able to build reports like: - new MQLs not touched within the 1 hour of conversion (which is suggested best practice in Mark Roberge's excellent book)
Completely agree - I almost can't believe given the volume of Hubspot blog posts about this very metric that it appears nowhere in your system for the Sales Pro tool! Glaringly obvious for KPI's...
Also agree. This would be very useful for tracking sales performance. I want to drive the team to achieve contact within 5 minutes during work hours, but I can't without this analysis.
I'm kinda surprised this doesn't have more upvotes. This seems like an obvious feature to develop though I'm not sure what would be the best way to implement it.
Maybe a default property that tracks time between form submission and a call/sales email being logged. Some customizability would be crititcal. Not all forms require a response and some may consider a sales email a contact and other may want it to be a call strictly.
I can't understand why Hubspot lacks so many functionalities that Hubspot Academy advocates as really important. It was in Hubspot Academy that I learned that Lead Response Time is important, but you don't have it?
I agree this is an absoulte 'must have' feature for any decent sales tool. We currently waste a huge amount of admin time to manually review each week. Come on Hubspot let's get this simple feature pushed through.
out of the box would be really nice (and easy), but even just giving us the abilities to track and calculate times by the minute would be helpful across the board.
Hey! I figured this out! I wouldn't call my work around simple exactly, but it works! I too was surprised that HubSpot didn't have this report natively. I built a workaround using HubSpot workflow and webhook, Zapier and Google Sheets. I've implemented it for a few clients in our agency and it's working great so I created a tutorial on how to set it up. I was measuring from SQL lifecycle stage entered but you should be able to tweak it to measure from MQL. Also would be happy to help anybody trouble shoot while setting this up so we can get it working for you.
Decisions about availability are still being investigated, but we expect it to be available to both Sales Hub Professional & Enterprise customers at a minimum.
Hi @rok , is there an update on this? Have a client who's really keen to start using this.
As a secondary dimension to this, it would be good to be able to input hours of operation to be able to see the lead response time within working hours and the response time outside of that.
The core reporting would be fine to start with though.
