The feature, that you can create now lists not just from contacts, but also from companies is very nice.
Sadly, you can just create a report of contacts with the "Is member of XXX list"
but you can not create a report of companies with the "is member of XXX list"
A cross-over Report with contact and company is also not possible, since you can also not use the "List membership" Filter for contacts, if it is a cross-over report.
Please add this as soon as possible, since it is really necessary to view a report of specific companies, which follow special filters, which are only viewable through the List-filters.
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The more I use Hubspot the more I feel it isn't really tailored for B2B companies. This is really important for us as well to have accurate data. In my case, we need to build a report of conversion rates for companies that are a member of X list compared to those who are a member of Y list. I'm pretty surprised that we are limited and unable to use company-based lists for reports that are essential to understand our sales techniques.
I have the same struggle! As we're a B2B business we desperately need to report on which lists companies are members of in Hubspot and track trends. Hope this will be added to the product roadmap soon.
A company list provides higher-level information that is more actionable for our sales team. It's easier to build a company list especially after working with contact lists. If a report can be created using a contact list, why can't it be created for a company list?
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