Who: marketers everywhere
Goal: eliminate unnecessary confusion surrounding H1 tag use on pages
Value: save time and reduce frustration
The built-in SEO optimization tools for the page editor recommends that the page have a single H1 tag.
Please consider changing this to read "Page has at least one H1 tag" and update the scoring accordingly.
Google has expressed directly that there is no limit to the number of H1 tags on a page, and that heading tags should be used in a way that makes the most sense for the content and site visitor.
H1 tag does have more importance than H2, etc., but it is not limited according to John Mueller with Google.
Reference: Search Engine Journal
The rules of SEO are constantly changing and it is important that HubSpot lead the way to eliminate confusion and misinformation.