Wouldn't it be jolly to be able to generate an XML file from the data in a HubDB table?
My use case is that I use HubDB to power pages that have lists of similar things e.g. events, press articles, resource items, etc. and would like to surface those in Highspot which can connect to feed URLs to automate its own display of our latest content.
I could see leveraging exisiting conditional style configs (e.g. workflows)... starting with "publish all rows" and then being able to filter rows by values in each column. Being able to override column names would probably come in handy too.