HubSpot Ideas

vanessahunt

Provide Marketing-specific Email Management mobile app (like Mailchimp)

I have a HubSpot client who's used to the facility with which you can resend unopened emails using the Mailchimp mobile app. Unfortunately this isn't something we can do in one click with HubSpot at present (especially for Marketing Starter clients).

 

Whilst the HubSpot mobile app is great for sales users managing their pipeline, it doesn't include a great amount of functionality for our Marketers. Of course, many tasks are easier on a desktop, but for resends/last-minute campaigns, it would be amazing to have a (potentially dedicated) Marketing app to manage those extra-personalised communications where you'd just like to send one or two nudges to key contacts from your initial campaign (GDPR-permitting etc).

 

Here are some examples of things you can do with the Mailchimp Mobile App e.g. Resend Unopened Emails with the Mobile App >>

https://mailchimp.com/en-gb/help/mobile/

 

With many 'new' HubSpot users coming to HubSpot from Email Platforms like Mailchimp, it's essential to provide comparable functionality in these types of areas - for clients using the Marketing Starter product at least. 

HubSpot Updates
May 09, 2023 05:55 AM

Hello @vanessahunt and @JArsivaud , 
We have released the first version of Marketing Email on mobile, Android and iOS. 

The first iteration of this solution offers two main benefits: 

On one side, marketers can view all their marketing emails displayed in a list that can be filtered, sorted and searched. In this first view, marketers can already see the status of the email, when the email was updated and by whom. 


Going to a deeper level, users can drill down into the details of each email, where they will be able to see the email details and the performance. With the information provided in this view, marketers can see if the email follows the requirements planned.


On the other side, marketers can delete an email and send a test email from the app.  These two actions are just the first ones included in the feature.

Happy to hear your feedback and keep this solution improving week after week! 
We have included a Feedback CTA inside the Email menu in the app, like that you can leave your comments while using the feature. 

2 Replies
JArsivaud
Member

Completely agree - as a paid corporate user of both Sales and Marketing platforms, I expect the mobile app to offer similar functionality as the desktop, such as ability to review and edit social media posts, review and edit if needed upcoming email campaigns, etc.  To not offer ANY mobile support for the marketing app is not okay as I think we pay something like $12k/yr to use it. 

SaraGuiral
HubSpot Product Team

Hello @vanessahunt and @JArsivaud , 
We have released the first version of Marketing Email on mobile, Android and iOS. 

The first iteration of this solution offers two main benefits: 

On one side, marketers can view all their marketing emails displayed in a list that can be filtered, sorted and searched. In this first view, marketers can already see the status of the email, when the email was updated and by whom. 


Going to a deeper level, users can drill down into the details of each email, where they will be able to see the email details and the performance. With the information provided in this view, marketers can see if the email follows the requirements planned.


On the other side, marketers can delete an email and send a test email from the app.  These two actions are just the first ones included in the feature.

Happy to hear your feedback and keep this solution improving week after week! 
We have included a Feedback CTA inside the Email menu in the app, like that you can leave your comments while using the feature.