HubSpot Ideas

mariahedges

Private or hidden communication subscription type

It would be useful if it were possible to set up a subscription preference type which is private or could be hidden from everyone.

 

For example this could be used for an internal employee newsletter who would have a subscription category that cannot be signed up for by external people.  Or, if you have a specific group of customers who you want to sign up to a certain type of emails and therefore limit who would be able to access that subscription.

HubSpot Updates
Delivered
April 08, 2025 05:03 PM

At this time, you set up dynamic preference pages using 'rules'. This feature is currently available for Marketing Hub Enterprise users only. Thank you

In Beta
September 06, 2024 04:26 PM

Hi folks,

I have a small update: We have a private beta experience available for Marketing Hub Enterprise users. Request to join the private beta for this feature by signing up via your Product Updates section. The beta will allow you to create a 'rule' that will specify what subscription type(s) a contact should see on their Preference Page. Thank you!

May 22, 2024 09:18 AM

@FMaher @JTree Another alternative is to use the Transactional Email add-on -- though it is currently only available for Marketing Hub Professional or Enterprise users. This add-on allows you to send important notifications and service emails to your customers that cannot be unsubscribed from and will not be displayed on your Manage Preferences page.

 

@NMeyer0 There are no new updates; it is still in development 🙂 I will post more as this feature moves to beta availability. Thanks

In Planning
April 18, 2024 08:46 AM

Hi folks,
Just sharing a quick update -- this idea is now in the 'In Planning' stage, and our engineering teams are hard at work bringing it to life. While I can't give an exact timeline due to the nature of product development, we're pushing to deliver it as soon as we can. Again, please keep an eye on this thread for any further updates. 

Regards,

Markie

Being Reviewed
March 01, 2024 03:48 PM

Hi folks,

I’m Markie, a Product Manager working within HubSpot’s Messaging Experience group. Thank you all for taking the time to submit, upvote, and comment on this Idea. We hear you and recognize that this has been a long standing paint point for many. We agree that having more control over displaying subscription types and supporting different preference page experiences for different contact segments or groups of users is important. And I’m pleased to share that we are actively reviewing and evaluating how to support this best. Any news about this feature request will be relayed on this thread, so stay tuned. 

Regards,

Markie

Not Currently Planned
April 14, 2020 07:25 AM

Hi all I am the product manager on the subscriptions team at HubSpot, I certainly see where this will be useful as folks run all their communications on HubSpot (external and internal) and the need to keep those completely separate. Right now we do not have a space for this in our roadmap, however I will keep this one on our radar.

143 Replies
LeonardoDVinci
Contributor

Since we already have meeting and call types.. I wonder why didn't proceed in applying the same for emails...

GEastham
Participant

Would love to see this get put back up on the community ideas roadmap.  I know you sunset the preference group option, and now are pushing this as a feature of going to the separate Business Units model (which costs extra).  But would be so lovely to have this feature back - since every organization I know is using separate subscription types for internal emails, and most for differences in customer vs. prospective client subscriptions as well.  The option to "just show everything", isn't a great option when your company is trying to keep things simple and uncomplicated for the consumer.  Please bring this back!

FMaher
Contributor

Yes please!! Too confusing for different types of email recipients.

ANacho
Member

This definitely needs improvement from HubSpot quickly!

It's not ideal to manage internal + external communications using HubSpot and another platform / CRM.

MSchillig
Member

We really need this too. It would be a huge privacy breach if external people could just sign up for internal communication via the subscription page.

ElaineSN
HubSpot Employee

+1

Mahhkk
Member

Any update to when this might make its way onto the roadmap? This is crucial to be able to run internal comms via HubSpot without exposing anything sensitive to external audiences.

RLicau
Contributor

this would be very useful to have as our business also deals with customers and partners, apart from prospects and would be important to separate them. 

KHulan1
Member

We send emails to multiple different audiences that we support. We have providers, parents and partners. Each of these receive differtent communication types. As a result, each audience sees the same long subscription list page when they want to manage their subscriptions or unsubscribe. 

 

To help in the meantime, we add the audience in the subscription type followed by a colon and the list type. Such as "Parents: Resources for X,Y,Z" and "Providers: Resources to launch your program". However this results in a very long list of preferences. 

 

We use a different email service provider for one audience, and we would love for HubSpot to be the only email service provider, but we can't at this time due to issues like this 

JessieS
HubSpot Moderator

@TylerScionti I just received another request for this feature from one of our customers to hide internal marketing email subscription types, so I wanted to circle back and make sure if this still isn't planned. The reasoning behind the request is to avoid a contact being able to sign up as a subscriber for the portal's internal marketing communications. 

kabriolet
Member

It's June '23 and still no solution from Hubspot.

Sascha
Contributor

The solution is called freshworks.com

 

ClaireR
Member

I agree, this would be a really useful subscription type to add to HubSpot. We have hundreds of employees that receive internal comms via HubSpot and it would be great to keep their subscritpion type seperately.

KSellick
Member

We need this urgently!! Please 

TabithaW
Participant

Would love to see this feature to keep subscriptions for specialized memberships separate from general members

CLind
Member

We definitely need this too! "Private" subscriptions that are only visible to those who fit our criteria (which can be set for each private subscription type using HubSpot's usual filters for Contact properties, List membership etc) and of course to everyone already subscribed so they have the possibility to unsubscribe.

For now we've set up workflows to automatically opt anyone out who signs up for a subscription they are not eligible for. We also always use filtered send lists for our emails, instead of sending to everyone that is opted in to a specific subscription. This gives us control of who gets sent what, but it's still difficult for a subscriber to understand their Communication Preferences page. We have subscriptions that only make sense to a small group of people and to the others it's just clutter which makes the subscription page very messy and a bad user experience.

NicoleSengers
Guide | Elite Partner

I See this BETA was sunsetted and the help document is rather outdated (https://knowledge.hubspot.com/email/manage-preference-groups-for-your-email-subscriptions)? @JoeMayall  Is the only way to have multiple subscription types to buy Business Units or will this work if you purchased Brand Domains?

crazycommenter
Member

We really need this!

MarkS_TLG
Contributor

This was a useful feature, even if just used to break up a page into more readable format if there are many subscription options. Unfortuante it is only available through a paid add-in 😞

JLancaster
Member

Definitely a need for many!! @hubspot please address this!