Pop ups that DONT collect information on users
I think that having a pop ups that allow users to simply download things in a click of a button would be far more effective than making them put in their details.
I know HubSpot is all about collecting data on users but what we want is not to collect their information but to give them inforamtion that is eaasily accessible so that they will hopefully comeback to us for more.
It's so irritating that i cannot have a pop p form that just has one button to download. I have watched countless HotJar recorddings where people see the pop up and hesitate because they dont want to or cant be bothered to enter their details.