At the moment when creating a social media post on LinkedIn from HubSpot, you can't attach a PDF file similar as you do with Images etc.. so you have to upload the PDF file from the file section on HubSpot, copy the link redirecting to the PDF file and add the link on the LinkedIn post you are creating from HubSpot.
Please find below the issues I have noticed from my experiments when proceeding as explained above:
By adding the link redirecting to your PDF file on your LinkedIn post created from HubSpot, your PDF file won't show on LinkedIn as a slide, but if you create the post directly from LinkedIn, you will have the option to upload your PDF file on the post and it will show as a slide. My experiments have shown that PDF files showing as a slide on the post will receive more clicks (so your audience will engage more with the post) than if these were shared by adding the link on the post. In addition, I have noticed from my experiments that PDF files showing as a slide on the posts have received more engagement than the posts using images. Solution: Please add the option for us to upload PDF files directly from HubSpot when creating a LinkedIn post.
In order for your PDF files to show as a slide on your LinkedIn post, you have to create the post directly from LinkedIn, the issue then is that your LinkedIn NETWORK TRACKED CLICKS won't be added to your HubSpot social media report and because the post has been created directly on LinkedIn, on your HubSpot social media report it will show 0 click (N/A) for LinkedIn, so if we decide to start using PDF files to create our LinkedIn posts going forward, (because my experiments have shown that our audience are engaging more with posts showing the PDFs files as a slide), then we will have to create the posts directly from LinkedIn, as a result, our HubSpot social media report won't be accurate (the LinkedIn KPIs will show as we are underperforming). Solution: By adding the option to publish PDF files when creating a LinkedIn post from HubSpot will help to get our social media report accurate as HubSpot doesn't add network tracked clicks on the social media report unless I have missed something?? Also I'm not quite sure if the web sessions generated by our LinkedIn posts are added to our HubSpot social media report when the posts are created directly from LinkedIn). We are facing a similar challenge when creating our social media KPIs monthly because for our Twitter's posts created from HubSpot, we have to manually look on Twitter for the impressions each Twitter's post has received because these aren't reported on HubSpot social media reports.
Overall, it will be great if you could please add the feature requested above and improve the HubSpot social media reporting tool as explained.
Apologies that this idea was not marked as delivered sooner, but I'm here to confirm this was delivered some time ago! This Knowledge Base article shows you how to create LinkedIn document posts.
Dharmesh recently tweeted about business apps being "opinionated spreadsheets" - maybe someone should let him know this is an instance when your software needs to be MORE than that... (https://mobile.twitter.com/dharmesh/status/1573022932523163653)
This would be really useful as for the past 1 year+ i have been doing this manually every week ( uploading PDF as sliding images for Linkedin). Please can this be implemented so I can create these truly in advance and not have to have it in the back of mind to upload manually every day.
How is this not an option as well as adding in all the other possibilities? We need this ASAP if you want people to use HubSpot to manage social media.
This is extremely crucial, along with the carousel posting. Please DO NOT disregard this request, as we need to track our activity. PDFs on LinkedIn are super hot , especially right now.
This idea has been posted 2 years ago. It is still vital. Could you get someone on it? @hannah
Based on my observation, carousel posts seem to be more effective on my LinkedIn page compared to static image or multi-photo posts. I strongly believe that HubSpot should add the feature of uploading PDFs to their scheduling system. This would help us to monitor our posts more efficiently when using HubSpot. I would appreciate it if the HubSpot team could take this matter into consideration.
This feature would be amazing. I hate having to schedule and draft posts directly in LinkedIn when most of my other posts are scheduled through Hubspot. As a cybersecurity marketer, we use PDFs to share important public service announcements that our audience needs to see. Posting through hubspot would make this so much more convenient.
The LinkedIn algorithm seems to favor PDF posts, polls, and other native linkedin tools that are not currently available in Hubspot. Social Champ just added this feature as well.
