HubSpot Ideas


Performance analysis for smart content in marketing emails and pages

Hi there,


we're actually using smart content on our thank you pages and CTAs and considered to build one of our next emails with smart content. Unfortunatly, it's not possible to measure the performance of several versions of the page or email separatly. You only have the performance indicators for the whole element, e.g. numbers sent, opened, clicked regarding emails. With CTAs it's possible to look at the performance of the different versions.


It would be great to have performance metrics for the differenten versions of landing pages, an emails etc, if they're build with smart content - besides to use this information for next actions, e.g. filtering contacts who got version A of this email.


Without this feature, smart content for emails isn't useful for us.


Best wishes


Actualizaciones de HubSpot
Estado actualizado a: Not Currently Planned
May 12, 2020 11:57 AM

Hi Contributers, thank you for the idea and for all the feedback, This feature is not available for Marketing Email yet. We are hoping to review this and, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.





71 Comentarios

Currently it is impossible to measure the performance of Smart Content emails since there is no reporting on it.  We would like to know what content is working best. How many contacts are receiving the smart content, how many open, click on it, etc.

We love the ability to send persona based emails but need a way to manage their effectiveness.


Thank you.

Participante | Partner

I love the fact that Hubspot allows measuring people and their behavior. Very surprised that there isn't a way to measure effectiveness of different smart content.

Equipo de producto de HubSpot

Improve the email report to include the different data per smart content part (there may be more than one smart block per email).
Including open, clicks etc


Also a break down of who got the generic version so we can see if there is a list issue


It would defintiely help if we could see email stats for the smart content. Right now, the generic version and smart versions are all combined.

Colaborador | Partner nivel Platinum

Yes! It would be excellent for me to see open rates and click rate per smart content rule...




I, too, am surprised that there is not the ability to report on the performance of emails that use smart content.  What is the end goal of using smart content if you can't measure the impact? 


Agreed! this is much needed

Asesor destacado | Partner nivel Platinum

This was announced as a new feature at Inbound '18


But I can't find where it is...

Asesor destacado | Partner nivel Platinum

Just spoke to HS support and here's what they have to say:


I have checked with my internal team and it looks like a smart content beta tool is close to completion as we will be rolling it out within the month!



 Good news!


Agree, this performance information would be nice to see. We use smart content in our emails and have no way of telling how the content is performing based on the versions being used.


I agree completley!! We need this. We cannot even see how many people received various smart content version.


Any updates on this? I've been asking about it since November and support has no visibility into it's status on the dev timeline.

Miembro | Partner nivel Elite

Need this too! 

Participante | Partner nivel Platinum

We would also like to have this


Yup! Just started trying the smart subject lines for email - but without being able to see how they each perform, it's feels like a wild stab in the dark! Would be very helpful.


This affects our shop as well.  Everything we do with the system is data-driven, to ensure that it matches and supports our marketing strategies.  Our usage of this feature is no exception.

For example, if a particular set of smart content is underperforming, we need to be able to measure and recognize this so we can change it accordingly.


Really need this to be implemented!

At the moment there's no point adding a smart rule if you can't measure its success. 


We really need this!


Completely agree, this should be a standard reporting feature as long as emails have the option for smart content.