Performance analysis for smart content in marketing emails and pages

Laura_Cm

Hi there,

 

we're actually using smart content on our thank you pages and CTAs and considered to build one of our next emails with smart content. Unfortunatly, it's not possible to measure the performance of several versions of the page or email separatly. You only have the performance indicators for the whole element, e.g. numbers sent, opened, clicked regarding emails. With CTAs it's possible to look at the performance of the different versions.

 

It would be great to have performance metrics for the differenten versions of landing pages, an emails etc, if they're build with smart content - besides to use this information for next actions, e.g. filtering contacts who got version A of this email.

 

Without this feature, smart content for emails isn't useful for us.

 

Best wishes

Laura

HubSpot updates
Status updated to: Not Currently Planned
May 12, 2020

Hi Contributers, thank you for the idea and for all the feedback, This feature is not available for Marketing Email yet. We are hoping to review this and, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.

 

Best,

 

Shane

25 Replies
CarolineZ
Member

100% agree with all former replies. It would help so much without having to clone all emails the whole time. Why should we use smart content in emails without having a reporting option? Absolutely necessary if Hubspot wants to keep that feature (which they should as this is one of the key features for email in my opinion). Otherwise it doesn't make any sense for us.

mallorys
Member | Partner

Chiming in to agree with everyone else - we really need this feature!

Reena
Member
Agree! For us, it's a necessity for upcoming campaigns. We were planning on using smart content to personalise the emails however without being able to analyse how well each variation performed the smart content is no longer useful and we'll have to send multiple different emails instead
 
mtemperman
Member

I agree that this feature would be really beneficial for reporting. Please add it to your roadmap!

BSantos8
Member

This is absolutly a must have feature. Thre is  little value in having smart content on emails if you can't measure the results for the diferent variants.