Performance analysis for smart content in marketing emails and pages
Hi there,
we're actually using smart content on our thank you pages and CTAs and considered to build one of our next emails with smart content. Unfortunatly, it's not possible to measure the performance of several versions of the page or email separatly. You only have the performance indicators for the whole element, e.g. numbers sent, opened, clicked regarding emails. With CTAs it's possible to look at the performance of the different versions.
It would be great to have performance metrics for the differenten versions of landing pages, an emails etc, if they're build with smart content - besides to use this information for next actions, e.g. filtering contacts who got version A of this email.
Without this feature, smart content for emails isn't useful for us.
Hi Contributers, thank you for the idea and for all the feedback, This feature is not available for Marketing Email yet. We are hoping to review this and, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.
this should be a standard reporting feature as long as emails have the option for smart content.
it has been 3 years since this QA be raised up
lots of time i am wondering if leaving QA here for HS help is a waste of time no matter the need here could be solved easily or not by HS you may take years to get the result
life is short , business fight for survival every momentif you see the QA here and without HS Official reply just move on to find another solution without HS would be best way your problem cant be solved
Hi there, has there been an update on this? It seems like it should be a pretty standard reporting feature and it's really surprising this hasn't been implemented yet.
Our clients really need this - smart content is a great feature for marketing emails but they need to be able to report on, evaluate and compare performance
Just adding this message as an upvote to add this functionality for emails. Email is still a huge driver for us and this would be an invaluable tool to do better with those efforts.
I would love to see this and features like it prioritized over flashier, less immediately useful features (generative AI is nice, but most of what is currently offered can be done for free or cheap with outside tools).
This would be a huge improvement in reporting possibilities. Furthermore, it would allow us to run A/B test directly to a Smart Rule at a global or page-level.
Do you plan to implement this future in the next quarter? Running the AB Test directly in one email would be super helpful. And see results of different versions.
