Performance analysis for smart content in marketing emails and pages
Hi there,
we're actually using smart content on our thank you pages and CTAs and considered to build one of our next emails with smart content. Unfortunatly, it's not possible to measure the performance of several versions of the page or email separatly. You only have the performance indicators for the whole element, e.g. numbers sent, opened, clicked regarding emails. With CTAs it's possible to look at the performance of the different versions.
It would be great to have performance metrics for the differenten versions of landing pages, an emails etc, if they're build with smart content - besides to use this information for next actions, e.g. filtering contacts who got version A of this email.
Without this feature, smart content for emails isn't useful for us.
Hi Contributers, thank you for the idea and for all the feedback, This feature is not available for Marketing Email yet. We are hoping to review this and, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.
Support, I agree with all the above and want to add this to the conversation.
Currently, HS can track by IP address from anyone who clicks into a webpage or email as this is how it gets timezone information. As we (HS Customers) are communicating via specific lists using an email address, this same concept should be used to track click rates, CTA and Smart Content so we can understand which messages are working on a specific group, demographic or job title. This will allow us to improve our compliance and increase target capabilities.
Just so you know, this is Business Intelligence 101. Reduce workload with speculation and increase profitability by knowing your customer base to the point you can deliver the product and services they need.
Work this solution so we can become more profitable and purchase additional products and services from HS.
Hi Contributers, thank you for the idea and for all the feedback, This feature is not available for Marketing Email yet. We are hoping to review this and, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.
Hi Contributers, thank you for the idea and for all the feedback, This feature is not available for Marketing Email yet. We are hoping to review this and, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.
Although this issue has been marked as "Not currently planned," I want to add my voice to the chorus and hope it will be put into development at some point in the future.
Hi! The ability to measure and analyze the performance of smart content in marketing emails would be very important for us too. Our target groups are too small for reliable A/B testing, plus there are usually too many versions of the smart content in an email for these tests to be practical.
So, we are looking forward for any improvements on the reporting of smart content emails. Until then, we have no choice but to make separate versions of the email. I agree with the previous replies that there's no point in using smart content in emails if you can't measure the performance.
Agree with the above comments. It's useful to be able to target subgroups using smart content but not very useful if we can't understand the behavior of each of our target audiences.
I think it's really strange to introduce this great feature which smart content is, and not think it through all the way to the analytics part of it. How will I be able to improve my smart content if I don't know what works and what doesn't? For us smart content is a great way to save time as we have 22 different country/language combinations we make our emails in. So instead of 176 differrent emails we make 8, instead of 110 workflows we make 5. This is a great time saver, but we completely lose track of the performance that we do have in case we make all of these emails and workflows.
I know it will be quite hard to make a standard for it, because f.e. we have some text blocks having 9 smart rules, while the footer has 22 smart rules. However, I'm sure that when thinking this through, you'll be able to solve this, for example by having a customized analytics set up manually linking smart blocks to email versions that you can analyze.
Hi! 2020 and still interested in reporting on smart content. We are a data driven org, and I can't sell using smart content in emails without the ability to report.
This is such an important feature that is really needed, otherwise we are going to need to continue cloning emails and tweaking slightly to send to different audiences as otherwise you cannot measure how successful it has been.
It's wonderful to create less emails and optimize them with the use of smart content. But if there is no way to report on smart content sections - why do that at all?
Reporting on smart content is just a logical next step, especially for big, multi-touch campaigns.
Agreed, the smart content is not being used to the fullest extent if we cannot see any reporting data on it like the rest of the email. Sure you can check the top clicked links section and look for the URL that you used in your smart content, but what if the URL was the same as the default content? Then you really can't tell anything about how the smart content performed.
Agree with all my former contributers. We introduced smart content recently and were wondering why we can't see any stats. It mixes up our average stats for CTR, so we can't compare those emails with regular ones (without smart content). I don't get why the option is available, if we can't even tell for sure that it is helping our segments. Absolutely necessary!!!!
100% agree with all former replies. It would help so much without having to clone all emails the whole time. Why should we use smart content in emails without having a reporting option? Absolutely necessary if Hubspot wants to keep that feature (which they should as this is one of the key features for email in my opinion). Otherwise it doesn't make any sense for us.
