HubSpot Ideas

Trevor

Parent-child company properties available for workflows

Hello, this would be helpful for multiple reasons. An example of a use case would be to create a workflow to copy the parent company Hubspot owner to its child companies. Thanks!

105 Replies
Eleven11
Top Contributor

I agree. This would be very useful. We deal with a lot of franchises that have master pricing agreements at the corporate level and would like to copy that status down to all child companies to build lists and route them in workflows if MPA Status = Yes. 

CGrainger4
Member

It's been five years since the initial request, team hubspot. Any future dev plans? 

BTomjanovich
Participant

This functionality seems like it should have been available already, really hoping this can become reality soon!

jeromeL
Member

Still a need 5 years later. Is it possible to review it ? 

BPirker
Member

+1

CJPospisil
Participant

This is definitely still relevant. Would love to have this capability! +1

JLiss
Member

This is a feature that we are in need of, would like to see this reviewed.

AnnGrace
Contributor

Critial feature - please ask this to be prioritized in your roadmap. Parent - child associations are nothing more than tags or labels right now. We need Hubspot's architecture to accommodate parent-child associations in a way that elements can interact. Thank you!!!

CMulder
Member

Need this as well! Hope it will be arranged soon. Often have to link information of child companies to parent companies and vice versa and with automation this keeps the database clean! 

dthreatt
Member

We really need this feature.  What is the point of children and parents if you cant use the data.    Lets all reach out to Micheal and get this going.

 

https://www.linkedin.com/in/michaelwalton/

BTomjanovich
Participant

Really disappointed to have the feature of the Parent-Child relationships when you can't actually really use it. There's no point to even having it if you can't use the functionality all the way down to the contact level. Not too many industries where that hierarchy doesn't exist so I'm very surprised this hasn't been addressed yet.

NGeorges
Member

It would definitely be an intersting feature for us as well, it is disappointing to have a functionality that can't be used in a workflow

TCornRain
Participant

Our use case for this feature is that our sales team works on an account level, not territorially or on the contact level. If one rep is reaching out to a parent company, we don't want another rep to reach out to a subsidiary, but rather have a single point of contact on our end for all parent/child-related companies. Once we sign new clients, we also grandfather in any other existing entities, so for the same reasons, we would want one owner across all accounts. While our rule of engagement account for these, a workflow that mapped the owner of all parent companies to the child entities would help keep the CRM cleaner and keep us less dependent on reps remembering to pull all subsidiaries into their names when they get the parent account.

EWallace3
Member

We work with School Districts and having this capability would save so much time!! If we only filled in Parent Company (district) level data into specific properties and we could set up a workflow to automatically copy those specific property values to the child company (individual schools) page it would be so helpful!

BPirker
Member

Would be time for this. After 5 years. The Parent/Child relation seems to be purely cosmetical.

ThaisCampbell
HubSpot Employee

That's a good idea!

bzmont
Member

We need this! 

alexluong1
Participant

Agreed with this thread!

 

This would be a really easy win for cleaning up data around parent/child companies - especially since HS doesn't have a great built in way to identify these parent/childs other than merging (which we would NOT want to do with these particular data records)

 

Currently, my reps are having issues when they prospect into an account just to find out it's a child company of an existing customer. I will then go and add the companies to parent/child relationship, but then also need to manually update all the data to have the child appear as a customer.

 

Spending a lot of time cleaning this up.

pirjoreunanen
Member

Any news on this one? This feature could help us a lot when trying to stay up to date with our customer information. Please make this possible!

jzeesman
Participant | Gold Partner

This is unbelievably necessary, especially with larger databases where we want to make sure the entire corporate entity is being taken care of by the same business development specialist. I'm very surprised that still, after five years, this hasn't been addressed. There are so many wins HubSpot could get if they took the time to focus on these small, yet crucial features that they somehow missed.