My name is Jenny Mueller and I'm the Product Manager of Campaigns. Thanks for your feedback and comments!
I understand that a 'parent child' hierachy has 2 core benefits:
1. A better organisation of Campaigns
2. Accumulated reporting
The first benefit can be solved in different ways that already exist within Campaigns. The latest, and probably most useful, way for you to better organise your Campaigns is our new Campaigns beta called 'Custom Properties for Marketing Campaigns'. This is available for all regions, you should find it under the "Betas" section under Product Updates in the main top-right menu in your account. This is a quick link that should redirect you: https://app.hubspot.com/l/whats-new/betas Note: you need to be an admin on your account to access this page. If you have any questions on how to use this feature to better organise your campaigns and create a parent-child hierachy, please let me know in the comments and tag me. Once this beta feature is available for all Campaigns customers, we will inform you (through the Product Updates section).
The second benefit then focuses on a way to report on your parent and child campaigns. We have started reviewing this requests and would like to understand your Campaign reporting requirements further.
Over the next week, our research team will be running research to understand more about your HubSpot Campaigns experience. The research will focus on 3 core areas:
How are you currently reporting on marketing campaign performance?
What are your out-of-the-box reporting needs?
What are the current inconsistencies in marketing channel reporting in HubSpot?
Here's how this works:
We'll schedule a 60-minute call over the next week
We'll chat through a Zoom video link that our research team will send you
All you need to do is have your computer ready and click the link to join
If you're interested in participating, please fill out this short survey. If you match the criteria for a session, we’ll be in touch with further details.
Once you complete the research study, we’ll send you an e-gift card of your choice worth $100 USD through BHN rewards to thank you for your time and valuable feedback. Please note that by participating in this research study, you acknowledge and agree to HubSpot'sUser Research Participation Agreement.
I am looking forward to your reply!
Any other questions/ comments/ feedback, feel free to reach out anytime.
Hi all! Similar to my update just now on https://community.hubspot.com/t5/HubSpot-Ideas/Allow-external-pages-to-be-associated-with-a-Campaign/idi-p/34693 the good news here is that we're focused on a substantial upgrade to the campaigns infrastructure to make it possible for us to expand the functionality of the app well beyond what we have today. This work will get us to a point where it will be possible for us to add on a lot more capability including introducing a parent / child structure to the data.
I had a couple follow up questions specifically related to parent / child relationship that I was hoping you might be able to clear up for me. Specifically I'm hoping you can help me get to the bottom of exactly what the "parent" level of the campaign would need to provide. I.e. would you just need an out-of-the-box dashboard that showed the rolled up performance of all the children, or something more than that?
The reason I ask is I'm wondering if something along the lines of folders for campaigns (i.e. folder = parent) would get you the functionality you needed if the folder could be used as a filter to see data for all campaigns within. Or alternatively a "tagging" feature where you could tag the campaigns as "co-marketing", "event 2020", etc and then use these tags as a way to report on everything within. Thoughts?
For extra bonus points I'd love to learn more about how you're currently using the Campaigns app and other places we could improve. If you have a little extra time I'd really appreciate if you could check out this survey and share your thoughts: https://www.research.net/r/campaignsfeedback052020. Thank you!
Yes, we absolutely need this feature! Check out my last post asking about this feature. As I continue to set up campaigns, I am realizing that some campaigns are recurrent in nature and having to create a new campaign every month with almost the same content is just making my Campaigns page look cluttered, and I would like to an hierarchial system of set up.
Yes Please - we need this feature.
Being able to see the relationship of those campaigns agaisnt each other, being able to see those metrics, and being able to see a consolidated larger picture of this Campaign vs the other independent campaigns are all the insights that I would like to see and be able to determine what's working and what's not.
Yes, I couldn't agree more. I'm having a difficult time deciding how I want to use Campaigns in HubSpot. I can create them at a Macro level and have a campaign that includes a set of initiatives, like PPC, Paid Social, display ads, etc centered around a theme or particular offer. Or I can do it at a micro level with a campaign for each of those initiatives. Ideally, there would be hierarchies of campaigns. I would want to do reporting at any level of a hierarchy too.
How are people using campaigns today - Macro level or micro?
I would love to be able to create a central campaign and then secondary campaigns that get more detailed but are associated with the central campaign. We used to be able to do this when we used ClickDimensions, but are unable to in Hubspot which I find very limiting.
I apparently can't give kudos for this, but yes please! This is something that would be very helpful to my team as we start organizing our content into campaigns and analyzing data on more than just a per-campaign level.
This is a GREAT idea! We have many "subtopics" for our primary solutions and being able to like the camapigns as parent-child would help give us a better less segregated view of how our different campigns perform.
Our company is moving towards closer integrations with Salesforce and am surprised this is not already possible. We would benefit a lot from having this capability and would let us stay much more organized moving forward. Please make this a reality, HubSpot!!
Any news about this idea? I send quartely newsletter and would like to have a Master "2018 Newsletters" campaign with each Child Newsletter campaign associated.
Our company desperately needs this feature and since we use Salesforce extensively, we are considering moving off of Hubspot just because the attribution features of campaigns are so sparce. I love Hubspot and hope you all prioritize this feture!
I've been tasked with cleaning up our campaigns in hubspot and it seemed odd that there was not an option to arange campaigns in a parent->child relationship, or with tags.
Being able to do the following would add alot of value to the tool:
Events
Vegas 2019
Chicago 2019
etc
Paid Ads
Adwords
Social
etc
Direct Marketing
Mailers
Catalogs
etc
This would allow you to view a pillar of marketing at a glance and drill into each for more information.
Both of these suggestions are excellent and would really help keep things organized. I've worked with other platforms that had these functions and it made my job much easier.
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