Parent-Child hierarchy feature for campaigns


We'd like to be able to track and report on a group of related campaigns in a parent-child hierarchial way. For example, this can be done in Salesforce. See here: 

HubSpot updates
Status updated to: Being Reviewed
May 25, 2020

Hi all! Similar to my update just now on the good news here is that we're focused on a substantial upgrade to the campaigns infrastructure to make it possible for us to expand the functionality of the app well beyond what we have today. This work will get us to a point where it will be possible for us to add on a lot more capability including introducing a parent / child structure to the data. 


I had a couple follow up questions specifically related to parent / child relationship that I was hoping you might be able to clear up for me. Specifically I'm hoping you can help me get to the bottom of exactly what the "parent" level of the campaign would need to provide. I.e. would you just need an out-of-the-box dashboard that showed the rolled up performance of all the children, or something more than that? 


The reason I ask is I'm wondering if something along the lines of folders for campaigns (i.e. folder = parent) would get you the functionality you needed if the folder could be used as a filter to see data for all campaigns within. Or alternatively a "tagging" feature where you could tag the campaigns as "co-marketing", "event 2020", etc and then use these tags as a way to report on everything within. Thoughts? 


For extra bonus points I'd love to learn more about how you're currently using the Campaigns app and other places we could improve. If you have a little extra time I'd really appreciate if you could check out this survey and share your thoughts: Thank you!

44 Replies
Member | Diamond Partner

This is a much needed feature!


These three suggestions would really make Campaigns work for us. Currently, it's pretty clunky and unhelpful.


  • Parent-child association (exactly like @spotthehub suggests)
  • Merging of campaigns
  • Renaming campaigns (even if this is just in front-end, for tracking reasons)

Yes, that is a very good idea. We are also eagerly waiting for this feature to be able to structure and control our campaigns professionally.



This is a great idea - we need this feature also!