HubSpot Ideas

Qt

Parent-Child hierarchy feature for campaigns

We'd like to be able to track and report on a group of related campaigns in a parent-child hierarchial way. For example, this can be done in Salesforce. See here: https://campaigncal.com/blog-whats-new/2016/6/1/parent-child-hierarchies-in-salesforce-campaigns 

74 Replies
samara1
Participant | Elite Partner

This is a much needed feature!

JonnyZOO
Contributor

These three suggestions would really make Campaigns work for us. Currently, it's pretty clunky and unhelpful.

 

  • Parent-child association (exactly like @spotthehub suggests)
  • Merging of campaigns
  • Renaming campaigns (even if this is just in front-end, for tracking reasons)
Fabian1
Participant

Yes, that is a very good idea. We are also eagerly waiting for this feature to be able to structure and control our campaigns professionally.

Monique2
Member

Hi,

This is a great idea - we need this feature also!

MRehmann
Member

This absolutely needs to be implemented! Please prioritize this feature - would save everyone an immense amount of time and offer true visibility into a holistic campaign. Looks like this thread is YEARS old...

 

TInnouvong
Participant

NEED THIS

AndrewinKC
Contributor

As an additional ask for this capability, we would like to see the Salesforce parent campaign roll up leads and contacts in the child campaigns when building lists for email campaigns.

 

Currently, we may have to select multiple child campaigns instead of choosing just a single parent campaign when build email lists.

 

Thanks,

 

Andrew Perl

Hubspotuser5
Member

This would be very helpful

mark-franken
Participant

We're looking at Marketo and other solutions at this point. HubSpot has been promising to fix deficiencies in the Campaigns tool since 2019 and it never happens. Our renewal is in Feb. and I'm just fed up at this point. The company is only interested in expanding into new categories and is ignoring base marketing functionality others have had for several years. I'm done.

WCMarketing
Member

Please build this!

We need more in-depth features when it comes to campaigns. For instance, if our event is called, "Event 2021" - we'd like subcampaigns that we can can track within in it... like "Launch" and "Post Event" for communications like social, tasks, and email.

This will make it easier to see how many communications are marked as part of the launch and how many are part of the post-event.

NZipp
Member

Much agreed with the users who have previously contributed to this thread.

 

Please build/allow this!

It would allow us to have better (and truly aligned) reporting and integration with our Salesforce instance (which does allow for parent>child campaign hierarchy).

 

It's a pretty significant missing functionality that's key for reporting and orgnaization, and this was first requested in 2017!

How has this not been resolved/implemented yet?

Please add this functionality.

 

 

 

tmhunter521
Member

crazy this hasn't been implemented or even addressed!

 

this basic functionality is necessary otherwise the campaign tool is nearly useless!

HHamer
Member

Hubspot please add this feature asap! Campaign hierachy is a MUST for marketers!

cl021
Member

This feature would allow our organization to track our marketing efforts better and in a more organized manner.

Two ways we would use it:

  • Creating a campaign to report on content marketing. This campaign would have several sub-campaigns, each with a different piece of content (blog article, whitepaper, webinar recording etc.). This way, we could track the success of each content piece as well as our content marketing strategy as a whole. While we could create individual campaigns for each of these and then externally combine the statistics, we'd like to keep all the data together in HubSpot for reporting and consistency purposes.
  • Create a campaign to report on our events. The campaign would have sub-campaigns for each event. We want to measure the success of each event so that we know which ones to run again. But we'd also like to have reporting readily available for events as a whole.
Hubspotuser5
Member
Fully agree with this!!
JKulmala
Member

Very much needed! We do global multi segmented marketing activities and are having hard time making sensible campaign structures.

Kalvarado8
Participant

Adding on to this -- this is a great idea that would help the organization of marketing materials immensely. 

MShoemaker9
Member

We're dissapointed to discover that this feature isn't available and hope that you'll implement soon. 

 

We are required to report out on overall campaign performance as well as sub-campaigns, and without this tool we are not accurately reporting this data to our Executive team or our Board.

alivia
Contributor

We need this to deploy integrated campaigns - having global content campaigns with local child campaigns aligned around same messaging and content assets.

 

Thanks!

DMohsenipour
Member

@Shay  is there any progress on this? If not, is there at least a workaround or ideal campaign structure you can recommend to report on "child campaigns" within the existing structure?