In a nutshell, eliminate an inconsistency in how HubSpot handles setting Task Due Times two different ways based on where the Task Due Time is set versus edited. If you are creating a Task and Set the Task Due Time, you see time options presented in 30 minute increments. Edit the Task Due Time for a preexisting Task and you see 15 minute increments.
Just to add to this, the ability to customise the duration is now increasingly important with the calender intergration. Currently the team have to jump between hubspot and outlook to adjuist the duration of a task. This is very frustraighting as the idea of intergration is that you can comfortable work within one system without thaveing to jump around.
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