When you activate a Google Ads from HubSpot, it's difficult to obtain a 100% optimisation score on the Google Ads platform for that Ads.
To create a Google Ads from HubSpot, you only have the possibility:
To provide a description for your Ads
Add your target keywords
Set your target audience
Set the budget for the campaign
These activities can't give you 100% optimisation score on the Google platform, so you have to continue with the optimisation (for example: to set up the conversions, add the sitelink to your Ads or other activities Google recommend to do in order to improve your optimisation score etc..) from the Google Ads platform for any Google Ads you have created from HubSpot.
As a result, It will be great if HubSpot can sync more of these features showcased on Google Ads platform. That will prevent us to start the Google Ads creation on HubSpot and then log back into the Google Ads platform to continue.