Organizing smart form fields for progressive profiling

Migrated from legacy feedback forum with 23 votes.


With smart form fields, it would be great to organize the order of smart fields within the default form.


E.g. I have 2 clusters: personal information (name, email, phone number) followed by company info (company name, industry, job title).


I made phone number and job title 'smart' so they can be replaced by 'number of employees' and 'biggest marketing challenge'.


So this means that, when I already have the phone number of someone, it will be replaced by #employees. This is "weird" since in the order of the form, I ask #employees before asking the company name. But it's also weird to put phone number under all the company data. So re-ordering the form with smart fields would be the solution here.


This is just a detail, but this simple feature would increase the effectiveness of my forms.

HubSpot updates
15 Replies
New Contributor



When using Hubspot smart fields, I want to maintain the integrity and design of the Hubspot form I've created, so that I can deliver a cohesive user experience to my prospective customer. Right now, "smart fields" are "replaced" at the bottom of the form, resulting in random questions that make no logical sense. 


This isn't smart, it's poor CX.  


WebMechanix-CB New Contributor | Diamond Partner
New Contributor | Diamond Partner

Agreed - we're trying to swap out demographic fields on a contact form that includes a comments box. This is causing forms to display drop down options underneath the messages box -- weird and unnatural user experience.

New Contributor
Agreed, poor CX. Makes smart forms not usable.
Occasional Contributor

To ensure that we are compliant for the new GDPR, I’ve added a new consent tick box to the end of our whitepaper download forms which users must tick if they want to download a whitepaper. I’ve added a rich text separator above this field which provides links to our privacy policy and terms of use. The form uses smart fields for everything apart from the email address.

I would like the consent tick box to not be a smart field so that it appears every time a user completes the form, however, if it isn’t a smart field, its position on the form changes as known fields are hidden and unknown fields are added to the bottom of the form. This is a problem as it looks strange having the consent field in the middle of the form. It would be really helpful if the position of certain fields could be fixed when using smart fields. 

New Contributor

 Same here, having checkboxes move to the middle of the form looks super strange and makes smart forms borderline unusable.

Occasional Contributor

 Functionality to rearrange the queued progressive fields within forms. 

New Contributor

Being able to organize the queued progressive fields within forms would make this functionality much more attractive. Asking their email preferences before asking their company name and phone number is just weird, but I'd like to keep asking their email preferences every time. 

Occasional Contributor

I have the same concern as @Ruth_BI am trying to make current forms GDPR compliant by adding a Privacy Policy statement and an "I agree to receive..." checkbox at the bottom of all of my forms. When I have smart fields included in my forms, Hubspot is serving the rich text field and "I agree" field at the top of my forms.


Hubspot, will you please devise a way to ensure that the rich text field and "I agree..." field are always placed at the bottom of forms? Please help us keep our forms looking good and get GDPR compliant! Thank you! 

JoeDavies Esteemed Contributor | Gold Partner
Esteemed Contributor | Gold Partner

@Ruth_B @cherylfalk I just discovered this issue now to my dismay, I was always under the impression that the progressive fields would just replace those that were filled, ie, the logical approach. This is a nightmare @Shay and makes acquiring consent with progressive forms that ALSO look natural, impossible.

JoeDavies Esteemed Contributor | Gold Partner
Esteemed Contributor | Gold Partner

@Shay @liz-mavrck @WebMechanix-CB @amon @Ruth_B @joerg @pingle @Janneke @cherylfalk
I think we can all agree that this looks ridiculous!