HubSpot Ideas

WinterCrow

Option to use custom objects when personalizing email subject line and preview text

Hi there! We've recently created a custom object for our account specifically for digital subscriptions so that we can track them and send marketing emails with custom tags. (Example: your subscription is expiring on [x] date).

 

We have no issue adding the tag to the email template body using personalization. However, we'd also like to add the custom tags to the Subject Line and Preview Text. The personalization dropdown for these fields includes Contacts , Company, and Deals, but the options don't include the custom object we've set up. Having this option would be super useful for ourselves, and likely others, to make these areas effectively personalized for contacts.