Option to turn off HubSpot Insights on company records

 We use the CRM for the German market and unfortunately HubSpot Insights pulls a lot of incorrect data on the company records. In order to avoid manual fixes by our sales team every time a new contact is created, it would be great to have the option to turn this feature off.

HubSpot updates
26 Replies
Regular Contributor

What I found really interesting is that the Company Insights was taken out of the UI for HubSpot in 2016 as a sales tool because HubSpot KNEW it was ineffective and had "spotty" data:


"You've given us great feedback on the tool, and reviews have been mixed on its utility. While some may appreciate the intention of the tool, the data lacks actionable takeaways and next steps for sales teams, and is sometimes spotty. In full transparency, as the tool has grown, it has been increasingly difficult to provide data of the level of quality that you deserve."


So, the reviews were "mixed" enough that you pulled it? Why not just say they were negative?


Lacks actionable takeaways? Is that because a salesperson doesn't know how to use a lead list or because the data is bad? Looks like HubSpot is saying the latter, but putting it at the end of the sentence with a downplay of "sometimes spotty"?

They finally finish it out by flushing the b.s. with the full transparency of it being "increasingly difficult to provide data of the level of quality that you deserve."


SOOO... now we deserve it without any option to turn it off??? Cognitive dissonance HubSpot. Give us something on this... or pay for our CRM managers / Data Librarians to clean up your mess.


Sidenote - I guess one good thing about being in marketing: you know when folks are writing press releases only in the way that makes the problem/issue a solution/benefit. Does HubSpot consider that they are marketing to marketers?


FYI, there are other items with varying facets of this same issue in other community forums:


The only reason I can think of to NOT give us this option is because they want us to help clean up their database when we correct the issues they create for us. That's what data mining companies do...

Occasional Contributor

Late to the game here and while this won't help with disabling the feature, there is a way to make the data much more accurate for your specefic data set using a 3rd party data technology.  I would recommend looking at ReachForce as a way to enrich this data rather than using the HS functionality which is super limited.  For those with a global focus, you get access to full hierarchy which includes those non-US site details. Should give you a lot more flexbiility with data. 



New Contributor

I just started using Hubspot. Were it not for this absurd 'feature', it'd be nearly perfect for my needs.

Auto-updating information with the ability to confirm or deny before proceeding would be fine. Doing it automatically and then forcing us to turn off automatic assocaition of companies and contacts to prevent it is ridiculous. One does not require the other to work properly. ZohoCRM is one that does a great job with this.

Regular Contributor

I think I added to another thread... but I reckon I have tens of thousands of fields of incorrect data from Hubspot company insights. It's not acceptable.

Regular Contributor

I agree 100% - the so-called HubSpot 'Insights' is a nuisance more than anything else.  The system doesn't understand organizational hierarchies, and mixes and matches contact data property fields, for instance combining data from the headquarter location with location data from international or local subsidiaries of that company.  To make matters worse, if you then go in and manually make corrections to the company records, it proceeds to override those data fields again with the bogus information.  In order to avoid that I have to remove the domain field from the record. Talk about frustrations with HubSpot...

Regular Contributor

I've commented in this thread before and we still really need this option. What I think we're going to do for now is create a field set called "OUR CRM PROPERTIES" and essentially duplicate the ones that are overwritten by the "not-as-accurate" Insights. This is an inconvenience. 


At the very least in the interim, in looking at this article on your KB - could you provide an EXHAUSTIVE list of fields so we know what Insights affects?



These are the current ones listed there:


  • Name
  • Industry
  • Description
  • Number of employees
  • Phone number
  • Street Address
  • City
  • State/Region
  • Country
  • Postal code
  • Annual Revenue
  • Is Public
  • Timezone
  • Website URL
  • Twitter Handle 
Regular Contributor

I am very interested to hear from European and Canadian users. Most of the insights data errors I find are with EU or Can info, either being added to info or insights overwrtiting EU or Can info.


I've asked for compensation because of the cost of discovering, monitoring and remediating Hubspot Insights data errors.

(Of course, editing seems to be pointless in many cases because insights will just re-overwrite the data with bad data! 


Does raise the question of "who owns the data". Personally I think it is totally unacceptable to have a feature that deletes and overwrites my precious data. Data integroity is the first job of a CRM. I am massive HS fan by the way!


Please contact your Hubspot account manager and ask for compensation. That should get them moving!

Regular Contributor

And, I'm not sure this is a Canadian or European thing... this is the state field for one of our company records over the course of the past year. Accurate data???


Example 1:




Or this???



New Contributor

Agreed. We should have the option to turn off insights database association in full or on a company basis. Very annoying

Please fix this HS

HubSpot Moderator
HubSpot Moderator
updated to: Delivered

Hello HubSpot Community,

I'm excited to let you know that we have enabled a setting to disable company insights. You can read more about it here