HubSpot Ideas


Normalizing Industry Data (Company)?

Looking for thoughts on best practices to manage the Industry data field, when it seems like nothing "takes" if there's isn't 1:1 alignment with an existing value in HubSpot.  With data imported from various sources, and 150 default fields, there does not seem to be a readily apparent way to normalize all the data.  

If anyone has best practices to share on this, I'd love to hear.