I am writing to complain about your new policy (effective in early August 2019) of not showing location with the email opens.
I rely on that info to let me know if someone is out of town, or if the email has been forwarded to another person in another location.
Can you reconsider this? It's really a big disappointment!
Wanted to share a quick update. We continue to investigate solutions for multiple recipient tracking -- including a better way to mitigate self-open notifications. Any solution we implement, however, is unlikely to use IP address -- so exploring the right way to handle it will take us some time.
In the meantime, we are moving forward with the removal of location data from the activity feed tomorrow to respect recipient privacy. We will continue to update this thread as we make progress.
I’m the Director of Product responsible for the sales products. We very much appreciate all this feedback. Removing location was a hard decision, and ultimately we feel it is the right one. There is an ongoing discussion in the industry about the ethics of location data of email recipients. I don’t want HubSpot to be on the wrong side of that discussion, and I want to be proud of what we build. We do understand that for some users, removing the location information from the activity feed is negatively impacting your experience, and so my team and I are looking at ways to improve both self open notifications and multiple recipient tracking. Stay tuned.
Thanks for listening,
@stiebens61, you're right. While we are still able to minimize the risk of false open and click notifications for any activities that you perform, there are times where this technology simply won't work based on a few different factors. I've ammended my previous comment.
Thank you all for sharing your feedback.
We understand that some of our customers use location data to differentiate between recipients in one-to-many email sends. While it’s never an easy decision to remove functionality from our product, we believe this is the right thing to do to protect the privacy of the end customer.
We made the decision to remove the location feature after analyzing its current use and weighing that against its potential for abuse and privacy concerns for the recipients. We are currently exploring other ways to provide this functionality that don’t include revealing location data and will keep our community updated on progress.
Hope this helps!
I'm Elise -- one of the product marketing managers here at HubSpot -- with a quick update on this.
To start, thank you all for sharing your feedback and voicing your concerns. We always try to strike a balance between giving our customers the tools they want and being mindful of the impact those tools have on their audience. While email tracking is a valuable tool, we believe that tracking location data doesn’t improve the email recipient’s experience, and it feels out of step with evolving consumer expectations around privacy.
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