New Custom Property Type: Lookup (with hyperlink to record)
Hi! It would be great to have a (hyperlinked) lookup property type as an option for custom properties so that a user can reference a Contact record already in the database, and click on it to navigate directly to the Contact record (similar to how Associated Contacts work today).
Use Case: We want to track Companies/Contacts that referred a prospect on a Deal record. It's important for us to track this because we reward Customers that refer prospects to us. Having the ability to lookup an existing Contact to choose as the value in a custom property as the Referrer, and the ability to click on that Contact name and their assoiciated Company and go right to that record means (1) less room for error in choosing the correct Contact and (2) less time/clicks to get to the record if a user wants to see more detail about that Company/Contact that referred the prospect (from a Deal record).