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Status: Idea Submitted
katherineladue
Submitted by Top Contributor | Diamond Partner on ‎Mar 25, 2024 2:16 PM

New CTA Builder Doesn't Support Testing or Smart Rules

I just learned from support that there "are no plans" for the new CTA builder to support smart rules or multivariate testing, and the legacy CTAs are going to be retired in April (haven't heard back yet on what day).

 

This is creating somewhat of a panic on our end because we have nearly 50 CTAs all over our client's website that are either multivariate tests or smart CTAs in the legacy builder, and the "Migrate" button doesn't work for them because their functionality isn't supported, so we'll have to spend our time and our clients' money to recreate each one of them manually in the new builder if the legacy version is truly going to be discontinued. 

 

HubSpot, PLEASE do not discontinue the legacy CTA feature until the new version has the same functionality and capabilities as the one that we have been using!! We don't want to change out our embedded buttons with smart rules for pop-ups, we want to just simply use the same features we've been using. 

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1 Reply
MBeran6
Contributor
‎May 3, 2024 2:11 PM

I'm finding the lack of testing functionality for CTAs a bummer.

I tried testing by creating a multivariate test and targetting each page with a different pop-up but so far it doesn't seem to trigger the pop-ups.

 

I can test one time period against another time period but this type of testing is insufficient for measuring results due to audience changes over time.