HubSpot Ideas


Multiple date formats on date property in personalization

Hi HubSpot,
Right now there is no way to change the date format on date properties in personalization on e-mails. The date property will always display in US format (mm/dd/yyyy). These dates can be very confusing and mislead europeans customers who are used to the dd/mm/yyyy format. Therefore, I am hoping that we get can get enough votes here and have the ability to choose multiple date formats on date properties in personalization on emails.


HubSpot Updates
May 21, 2020 07:51 AM

Hi @mpherr ,


Can you please send pictures of the where you are looking at these date formats so i know we are referencing the same screens. The following from your original post:


"in emails and logs"

And "in the dashboards"


Thank you,



Not Currently Planned
May 12, 2020 09:17 AM

Hi @khughes ,


Thank you for this idea, we are aware of this as a pain point and are reviewing how we can tackle this, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.




42 Replies

@sejal_parikhFYI - This is a basic feature that should be included with HubSpot


I don't know if it helps anyone but I have a workaround for this issue by using custom code within a workflow if it is still a problem. Feel free to reach out if you would like me to give you the details. If there are a few then I will just post it as a reply here.