Multiple date formats on date property in personalization

Hi HubSpot,
Right now there is no way to change the date format on date properties in personalization on e-mails. The date property will always display in US format (mm/dd/yyyy). These dates can be very confusing and mislead europeans customers who are used to the dd/mm/yyyy format. Therefore, I am hoping that we get can get enough votes here and have the ability to choose multiple date formats on date properties in personalization on emails.


HubSpot updates
12 Replies
HubSpot Employee
HubSpot Employee

 I agree with this idea! 

Currently, I have set the date format as Japan and display the date as "yy/mm/dd". 

If the date property has the value as 17 Jul 2017, it will display as 17/07/17 and this is confusing. 

It would be great if we have choice to display the date format as 2017/07/17. 



Occasional Contributor

Is there a chance we can add a "Long Date" option for tokens? 

As what I sell are group events/ entertainment and not a product, I need to reference the day of the week in emails. 

Ideally, I would like to customize the "CLOSE DATE" token from the deal to display the date as Monday, August 28, 2017. 



Regular Contributor


I am having the same problem and would wish to have the avility to change from number format (01/30/18) to letter format (Jan 30,2018) to avoid confusion. 

Thank you!

HubSpot Employee
HubSpot Employee

Yes I support this idea! Since we cater to international markets, having tokens reflect the correct date formatting in templates / sequences will help sales in saving time. Thanks.

New Contributor

It'd be great to also show the day (e.g. Monday) as well as the date!

Occasional Contributor

Same needed. European customers get confused with mm-dd-yyyy format. We would love to be able to able to use a written format like "Dec 25th 2019" - to ensure no confusion is possible and no configuration is needed, regardless of the country.

New Contributor

Same here. Folks in Singapore are used to DD-MM-YYYY. The US style really throws them off. Would love to be able to get long form formatting as an option e.g. 6 January 2019 (Monday). Works for everyone!

New Contributor

I'm writing an email to remind our clients of the date of the workshop we're running. Long format would be really helpful for us. e.g. Wednesday 6th October 2019

Regular Contributor

Great idea and an absolutely crucial feature for global companies.  Is there anyone from HubSpot here who can give us an update on this please? @khughes, do you have an update for the community? Smiley Happy



Occasional Contributor

I would at least expect to see the same date format, once set to DD/MM/YYYY under settings, appears all across Hubspot.
While I see it correctly in emails and logs, the date changes to the US format in the dashboards - weird

New Contributor

Agreed! Right now we have no control as to how the date token is diplayed in an email, it seems to be linked to one's system settings.

Would love to have more customization possibilities with this tool.

New Contributor

The current display is also very clinical and looks like a token date.