For each contact in our HubSpot account it tracks the Original Source Type as a property (e.g. LinkedIn, Email, etc). However, it does not currently track subsequent referrals, which would be helpful to know the success of our campaigns (especially PPC/remarketing campaigns). Is it possible to add another property called "Most Recent Source Type" or "Last Source," which would update each time the person came to a page and filled out a form. That way we aren't attributing conversions to a source that was several months (sometimes years) old? It seems the technology is there since you are tracking the original source; just want to be able to attribute to the last source type. Thanks.
This is something critical for us since once you have your contact there's no way hubspot can tell their original source the next time they fill out another contact form. Please fix this!!
To others, right now you can at least track this with UTMs. I would be curious what other analytics tools there are out there that can assist with this as well.
This would be a fantastic metric to have. I want to report on monthly inbound submissions by channel but I can only figure out how to report New Submissions this way.
Also, adding 'Became a Marketing Qualified Lead Source', 'Became a Sales Qualified Lead Source' etc as properties would allow us to report lifecycle progression by source, rather than just reporting submissions, contacts or customers created in the given date range.
This is absolutely necessary, especially when integrating data with other sales platforms, so we know where the sales prospect came from when marketing sent it to sales. Any update on this, Hubspot?
This feature is very important to maximise marketing efforts. It would enable us to better identify contacts would are at the consideration phase of the marketing funnel, thus enabling us to score them and notify sales of warm leads.
Can HubSpot speed up this, please? It's difficult to gauge which efforts are driving engagement AFTER contact has been created since the original source never changes (as the name suggests).
Hi, everyone! We're in the process of building and delivering some other highly requested/anticipated features before the end of the year. Letting everyone know that addressing most recent source type, as well as some of the other examples @thomasboyd laid out, is something that is still on our roadmap. We'll keep you all posted once we're done with some of the heavy-lifting backend work.
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