Meta description: character limit update

A few months Google started showing longer meta descriptions in search engine results. Up to 320 characters.


It seems that Google is now shoring shorter descriptions again:


The character limit counter for meta descriptions is still set to 300 in HubSpot. Will this be updated shortly?

HubSpot updates
2 Replies
New Member

 Now required lenght for meta description is ca.160 characters (It is good time to change , becouse you have still 300).

HubSpot Product Team
HubSpot Product Team
updated to: Delivered

We have updated the meta description optimization recommendation in our editors to be 155 characters in keeping with Google's most recent stance on recommended meta description length. This is a recommendation and not a hard limit. Please do feel free to reach out to me with any questions.