Beyond editing campaign titles which is not understanble why it isn't available, it would be really useful for us to be able to merge campaigns in order to group all the metrics.
For example, we have campaigns on ebooks and case studies from 2015, 2016 and 2017 which were created independently for each material, but now it doesn't make sense to keep the metrics dispersed so we'd like to just group all campaigns by topic to have a clearer view on history of that type of campaign.
If merging is already available for contacts where the merge looks even more complex, I think it should be simpler to implement a merge of campaigns. It would also be easier to manage with the new beta feature of campaign analytics.
Hi everyone! Appreciate your feedback here and your upvotes. I wanted to get a quick temperature check from you all to make sure I was understanding the product gap here 100%. Based on your comments, and in particular @AlfredoVoodoo's recent comment, it seems that a feature like a parent/child relationship for campaigns would get you the functionality you have in mind here. I.e. the ability to have individual campaigns for each effort but also see a rolled up view of everything related by "theme". Would that be fair to say?
I agree! We used to create our campaigns by state, but now our states belong to specific regions, so it would be very helpful to roll all of the individual state data up into the regional data so we can see how certain campaigns performed in the entire region versus having to aggregate by state.
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