HubSpot Ideas

inespimentel

Merge Campaigns

Beyond editing campaign titles which is not understanble why it isn't available, it would be really useful for us to be able to merge campaigns in order to group all the metrics.

For example, we have campaigns on ebooks and case studies from 2015, 2016 and 2017 which were created independently for each material, but now it doesn't make sense to keep the metrics dispersed so we'd like to just group all campaigns by topic to have a clearer view on history of that type of campaign.

 

If merging is already available for contacts where the merge looks even more complex, I think it should be simpler to implement a merge of campaigns. It would also be easier to manage with the new beta feature of campaign analytics.

49 Replies
CFarish
Participant

This thread has been going for a number of years - HubSpot? Is the merging of campaigns going to be possible at all?

WeasellyWombat
Member

Need this. Campaign structures change overtime. Super dissapointing to just have to lose a bunch of tracking. 

JGrayson6
Contributor

I agree! We used to create our campaigns by state, but now our states belong to specific regions, so it would be very helpful to roll all of the individual state data up into the regional data so we can see how certain campaigns performed in the entire region versus having to aggregate by state. 

ARedinger
Member

March the 5th, anno 2025

 

Captain's log, day 2,694. As always, I awoke to find that campaigns in hubspot still cannot be merged. I continue to be at the mercy of the crew, who hold me captive with the threat of mutiny - a mutiny in itself! I fear now that I will never see the idyllic country I first set out to discover, where marketing analytics tools were flexible and able to evolve over time with the needs of the team. Instead I am condemned to remain within the rigid walls of this ship, where campaigns cannot be added as a parent or child to another campaign, or merged with a duplicate campaign made by a different team member. I fear now that I will never see the promised land. 

God be with us.

EStahl_Muc
Member

It would be great to be able to merge campaings to get rid of unnecesarry legacy-campaigns but also to be able to have child/parent campaigning, to be able to report on smaller activities that still pay into a big overall campaign. Both would be really helpful: merging to get rid of old baggage and having parent/child connections

KMcMahon3
Participant

Yes, we had a few random campaigns created at the beginning and we're streamlining our naming and hierarchy. I'd like to combine the original ones to get a broad view.

hhiggins
HubSpot Product Team

Hi everyone!

I’m Hallie, a Program Manager on the CXM Team. Our product team has confirmed that this isn’t on the roadmap right now, so we’re marking it as ‘Not Currently Planned’ for the time being. Please keep sharing your feedback, because it really helps us understand what matters most. If anything changes, we’ll be sure to communicate updates here.

Thanks so much for your understanding 🙂

ViVelja
Member | Diamond Partner

We have a multi brands (business units) account. 
Sometimes campaigns have been created with thre wrong brand. However, currently it is not possible to change the brand of a campaign. Instead the campaign needs to be cloned. However, we then loose all metrics. Here, it would be useful to merge these campaigns. 

ARolf
Member

This would be extremely helpful. I second that I have old campaigns that were originally made individually but it would be helpful to combine them and look at their metrics as a whole now.