You should be able to send marketing emails to the secondary email address field. We market primarily to couples who each have their own email address but are really one customer. As it stands now, you can only send marketing emails like newsletters to one address so the spouse does not receive it.
Hi All, Thank you for the continued interest in this feature. It is not in our Q4 plan but we will review as a team and update this post in the coming weeks to give a clearer answer for 2024.
Thanks for your comments on the idea. This isn't planned for development in the next quarter. For transparency and clarity, I'm updating this issue to 'Not currently planned' for the time being. We will re-evaluate in the future and we will update this idea if anything changes. Please feel free to upvote and continue to leave feedback on this thread.
Agreed. I understand in the B2B world, its not common for one user to have multiple email addresses but in the B2C world, this is very common. Making the improvement to allow email sends to a secondary email would be an added benefit when attracting new B2C customers.
Currently, our site allows their confirmation email to be sent to an alternate email address (other than their account email). This is causing a disconnect in customer activity and automatically opting in users who didn't opt in to marketing emails (illegal with GDPR & CASL).
Current process:
New contact is created in HubSpot with the alternate email address
Email is sent to the alternate email address
User is automatically opted in and their activity is in seperate contact records
This is the proposed process from HubSpot:
New contact is created in HubSpot with the alternate email address
Email is sent to the alternate email address
User is automatically opted in and their activity is in seperate contact records
Fairly quickly after the email is sent, use the merge API to merge the 2 contact records
This solution is clunky and not intuitive. Here would be the ideal process:
Alternate email is added as a secondary email to the current contact record
Email is sent to the secondary email address
In this case, we don't need to worry about opting someone in/out, merging data or doing unnecessary steps.
1. One contact may have opted into marketing emails with more than one email address and want to receive the same communications for both.
2. A contact may want to receive marketing emails to a different email address (e.g. a personal email) than the one that we would normally use to contact that person on a day to day basis (e.g. a business email). We would therefore like to flag this as a secondary email but still be able to contact them.
This would be a really great feature for a company that sends emails to C-Suite business people and then add their PA as the secondary email so that the PA also gets the email that was sent to their boss
We also have clients who want their PA's to receive the same communication but we don't want to set up a seperate account for the PA. So being able to send to secondary emails would be HUGELY helpful!!
Our clients have several email addresses that need to receive the same newsletters/updates. It'd be really helpful to be able to send the marketing emails to the secondary emails as well as the primary. Right now we need to have multiple duplicated contacts, one of each email. This adds a lot of duplicated contacts to our CRM.
We market to dentists and in many cases they work at 2-3 other surgery's. They will then have a different email for each practice. It makes no sense for use to then have the same contact listed 3 times for the reasons:
1. We have to manage the contact in 3 different locations
2. By adding an additional 2 contacts for the same person, it then create a larger database and costs us more money
3. When using the duplicate tool, this person will continuely come up and again makes it more difficult to manage the contact.
This would be hugely beneficial to us as well working with a lot of teachers who want purchase or booking related emails to go to their school address and cpd emails to go to their personal address
This would be a great feature to add. We handle marketing for schools and in many cases we need to email two parents, which are on one contact record. It's annoying to have to create separate records for each parent.
We have a customer who needs to have this feature. They use different subscription type for email marketing and it happens that people register with different emails for different subscription types
This feature would be crucial for our business, too.
We request and store secondary email addresses during our product onboarding. These manually entered email addresses are much more valuable because our primary addresses are automatically captured upon installing our product.
With Hubspot's current capabilities, we can only manually target those secondary email addresses with 1-on-1 emails, but with thousands of secondary email addresses, this won't scale well.
If this feature is going to be in beta, feel free to consider us for testing.
We are an educational institution and we create an ID in our domain for our students (customers). This is their primary email, once created. However, we want to email their original IDs as well till they get used to checking the new university ID.
We are a B2B company and we'd love to see this feature. We occasionally have a contact who will say they want a particular email, but want to also receive it on their personal email. Right now it seems like the only way to do this is to create a secondary contact. We don't really want to do this because those contacts will always end up getting merged into the original.
Our organization would love this as a feature - we're a nonprofit who also have a lot of couples in our database. They may each have a separate email, but we record their donations as coming from one contact. It would be super helpful if marketing emails could go to both of their emails instead of just whoever is listed as the primary.
Come on HubSpot, your customers have been asking for this since 2018! Please give us this feature immediately as it would be so helpful! So many of the emails go to spam, this would help mitigate some of the unseen emails.
Thanks for your comments on the idea. This isn't planned for development in the next quarter. For transparency and clarity, I'm updating this issue to 'Not currently planned' for the time being. We will re-evaluate in the future and we will update this idea if anything changes. Please feel free to upvote and continue to leave feedback on this thread.
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