HubSpot Ideas


Marketing emails to secondary email addresses

You should be able to send marketing emails to the secondary email address field.  We market primarily to couples who each have their own email address but are really one customer.  As it stands now, you can only send marketing emails like newsletters to one address so the spouse does not receive it.

Mises à jour HubSpot
November 01, 2023 04:25 AM

Hi All, Thank you for the continued interest in this feature. It is not in our Q4 plan but we will review as a team and update this post in the coming weeks to give a clearer answer for 2024. 

Statut mis à jour : Not Currently Planned
May 25, 2020 06:44 PM

Thanks for your comments on the idea. This isn't planned for development in the next quarter. For transparency and clarity, I'm updating this issue to 'Not currently planned' for the time being. We will re-evaluate in the future and we will update this idea if anything changes. Please feel free to upvote and continue to leave feedback on this thread. 

107 Commentaires

For businesses like ours, the principle of primary contact is the way HS has it defined. I suggest that you provide us the ability to create a LIST that can include Primary and additional email fields. 


I see that the oldest request for this feature starts in 2018. 5 years is a lot of time. I understand that it goes against the grain of contact as HS defines it.  with 370+ upvotes, this is a popular request. Could you do something here, please?


We work with companies who onboard for newsletters and program information details and generally, onboard companies rather than individuals. A company that onboards with us may have several people interacting with us, and all of them would like to get our emails and newsletters. Please advise if this feature is on your roadmap!


This would be super beneficial to us as our company has customers that have practice emails but also has personal emails where they would like to receive our promotions.  At this point the way it is set up we can only email one email per our customer due to our specific situation.  I reiterate that this would be super beneficial!  


We also have interest in this. From our research it would grant you a big step up on your competitors because not many marketing solutions offer this.


I wish this feature would be as an option in Hubspot.


In the option "send" should be a check box to ask if you want to send Primary Mail, Secundary Mail or both.


We often use secundary mail for corporate mail (or institutional) and primary mail for personal mail. In many cases we need to send comunications only to corporate mails, or the other way.


We send employee email communication to both personal and professional email addresses. This is a NEED for us because when we import contacts, it duplicates the record since there are 2 email addresses for the same person. Then we have to go 1 by 1 to merge the contacts (or at most 50 at a time using merge criteria).


This is definitely needed. We target our customers from the same company but focus on different topics. Some people unsubscribe because they are not interested in certain information we send, and then they wonder why they don't receive emails anymore.


Really important