Marketing emails to secondary email addresses

larry99

You should be able to send marketing emails to the secondary email address field.  We market primarily to couples who each have their own email address but are really one customer.  As it stands now, you can only send marketing emails like newsletters to one address so the spouse does not receive it.

36 Replies
mcelroyj
Member

Agreed. I understand in the B2B world, its not common for one user to have multiple email addresses but in the B2C world, this is very common. Making the improvement to allow email sends to a secondary email would be an added benefit when attracting new B2C customers.

 

Currently, our site allows their confirmation email to be sent to an alternate email address (other than their account email). This is causing a disconnect in customer activity and automatically opting in users who didn't opt in to marketing emails (illegal with GDPR & CASL).

 

Current process:
  1. New contact is created in HubSpot with the alternate email address
  2. Email is sent to the alternate email address
  3. User is automatically opted in and their activity is in seperate contact records
This is the proposed process from HubSpot:
  1. New contact is created in HubSpot with the alternate email address
  2. Email is sent to the alternate email address
  3. User is automatically opted in and their activity is in seperate contact records
  4. Fairly quickly after the email is sent, use the merge API to merge the 2 contact records
This solution is clunky and not intuitive. Here would be the ideal process:
  1. Alternate email is added as a secondary email to the current contact record
  2. Email is sent to the secondary email address
In this case, we don't need to worry about opting someone in/out, merging data or doing unnecessary steps.
charlie_osborn
Member

Definitely would like to see this feature added!

 

There are two scenarios that are apparent for us:

1. One contact may have opted into marketing emails with more than one email address and want to receive the same communications for both.

2. A contact may want to receive marketing emails to a different email address (e.g. a personal email) than the one that we would normally use to contact that person on a day to day basis (e.g. a business email). We would therefore like to flag this as a secondary email but still be able to contact them.

TarynR
Participant | Elite Partner

This would be a really great feature for a company that sends emails to C-Suite business people and then add their PA as the secondary email so that the PA also gets the email that was sent to their boss 

Bryonymax
Member

We also have clients who want their PA's to receive the same communication but we don't want to set up a seperate account for the PA. So being able to send to secondary emails would be HUGELY helpful!!

 

Ishdril
Member

Our clients have several email addresses that need to receive the same newsletters/updates. It'd be really helpful to be able to send the marketing emails to the secondary emails as well as the primary. Right now we need to have multiple duplicated contacts, one of each email. This adds a lot of duplicated contacts to our CRM.

 

seanpomory
Participant

Upvoting this. Would be a helpful feature!

JenP
Contributor

It is absolutely essential for our business.

 

We market to dentists and in many cases they work at 2-3 other surgery's.  They will then have a different email for each practice.  It makes no sense for use to then have the same contact listed 3 times for the reasons:

 

1.   We have to manage the contact in 3 different locations

2.   By adding an additional 2 contacts for the same person, it then create a larger database and costs us more money

3.   When using the duplicate tool, this person will continuely come up and again makes it more difficult to manage the contact.

Cesar_awtana
Member | Diamond Partner

We have a customer who needs to have this feature as we need to use the secondary email for their marketing communications.

Trinity-Mary
Participant

This would be hugely beneficial to us as well working with a lot of teachers who want purchase or booking related emails to go to their school address and cpd emails to go to their personal address

john_brainstorm
Member | Platinum Partner

This would be a great feature to add. We handle marketing for schools and in many cases we need to email two parents, which are on one contact record. It's annoying to have to create separate records for each parent.

NicoleWicki
Member

We have a customer who needs to have this feature. They use different subscription type for email marketing and it happens that people register with different emails for different subscription types

John_Vrancsik
Member

This feature would be crucial for our business, too.

We request and store secondary email addresses during our product onboarding. These manually entered email addresses are much more valuable because our primary addresses are automatically captured upon installing our product.

With Hubspot's current capabilities, we can only manually target those secondary email addresses with 1-on-1 emails, but with thousands of secondary email addresses, this won't scale well.

If this feature is going to be in beta, feel free to consider us for testing. 

RadhaR
Member

We are an educational institution and we create an ID in our domain for our students (customers). This is their primary email, once created. However, we want to email their original IDs as well till they get used to checking the new university ID. 

cgibbons
Member

We are a B2B company and we'd love to see this feature. We occasionally have a contact who will say they want a particular email, but want to also receive it on their personal email. Right now it seems like the only way to do this is to create a secondary contact. We don't really want to do this because those contacts will always end up getting merged into the original. 

BastiSchuhl
Top Contributor

I agree with the above. Being able to send Marketing Emails to secondary email addresses would be very beneficial! 

akaczmarek
Participant

Our organization would love this as a feature - we're a nonprofit who also have a lot of couples in our database. They may each have a separate email, but we record their donations as coming from one contact. It would be super helpful if marketing emails could go to both of their emails instead of just whoever is listed as the primary. 

bwoodard
Member

Come on HubSpot, your customers have been asking for this since 2018! Please give us this feature immediately as it would be so helpful! So many of the emails go to spam, this would help mitigate some of the unseen emails. 

Status updated to: Not Currently Planned
jaleonard19
HubSpot Product Team

Thanks for your comments on the idea. This isn't planned for development in the next quarter. For transparency and clarity, I'm updating this issue to 'Not currently planned' for the time being. We will re-evaluate in the future and we will update this idea if anything changes. Please feel free to upvote and continue to leave feedback on this thread. 

dhdw
Member

The export secondary emails to CSV was only recently developed after 2 years.  So I hope this would also be done soon?

csandilands
Participant

This is an absolutely **bleep** feature and needs to be fixed!

 

We have people who sign up to our mailing list using their personal email, but we contact on their work email, which should be the primary.