HubSpot Ideas


Marketing Emails / Lists / Workflows / Sales Tools - Folders

For all content options that allow you to organize with folders, it would be extremely helpful to be able to create folders within folders for better organization leading to less duplicates and efficiency when looking for content already created my a teammate. 


September 2021 HubSpot Update Hi everyone! Thank you for your enthusiasm for this idea over the past few years. We're glad you're excited about getting folders in different areas of HubSpot's product and we're working on making that a reality. As the original idea mentions a few different product areas managed by different product teams, we're breaking this idea into different ideas to ensure we can provide helpful updates as they're available.


Going forward, please use the following ideas for upvotes and comments around different folder requests.

Marketing Emails



Sales Tools


Please note that while these new ideas have fewer upvotes, we are tracking their association to this idea and counting these upvotes towards the new requests. To ensure we filter new upvotes to the correct areas going forward, we have disabled comments on this idea.


Thank you again for using the ideas forum and for your enthusiasm for these products!


HubSpot Updates
May 14, 2021 09:36 AM

Hi folks,


Thank you for submitting and interacting with this idea. My name is Andres Bustos and I'm the Product Manager for Lists at HubSpot.


While this feature may not be available across the entire HubSpot platform, this is available now within our Lists tool. If there are other specific places where you see this not implemented, but think of it as critical, please let us know by replying to this comment.


Thank you for submitting, upvoting, and commenting on this idea!


September 16, 2020 12:02 PM

Hi Community,


We are continuing to follow this thread and the increases in requests in recent weeks. At this time there are no immediate plans to develop this Idea, but that is not to say that this idea will not be developed. The ability to add folders within folder, while seemingly a quick fix, will require some broader changes to how our sales content library is built. We will be considering multiple potential changes to organization and layout in sales content library before we update this issue to "Being Reviewed". 

Re: Folders Within Folders - changed to: Not Currently Planned
April 27, 2020 02:14 PM

Hi Community


Per my previous comment, we are hopig to review and plan this issue in the near future, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.




April 06, 2020 10:44 AM

Hi Community! 


I'd like to provide an update on this idea, as it has not gone unnoticed!


We have recently been focused on developing other features in sequences related mostly to new functions when building and enrolling contacts into sequences. However, we are planning this year to shift a focus to the management and administration of sequences, enrollments, and user permissions. We plan to make this shift some time in Q3 of this year.


Adding folders within folders is a logical next step for the organization of a large team's sales content. Furthermore, it is something that you can already do within Marketing Hub content. As we begin to review "Folders Within Folders" specifically, I will update this idea post with our progress. Thank you all for your feedback!




166 Replies

Sub-Folders within Workflow and Sequences would be helpful.


Doesn't have to be 'folders within folders' neccessarily, but I/my company would love a better filing & system of organisation for templates! 


@AndresBustos are you serious?


All your folder and lists are USELESS without this column


We need like yesterday as moving one item to a folder takes many clicks and waits for HubSpot to refresh. 


I absolutely agree Nicolas! 

Top Contributor

@AndresBustos - Sequences, documents, templates


Great to see this has been implemented in lists, however further expansion across other features would be very beneficial.

I'm a regional sales coordinator and looking to bring 4-5 countries onto our platform, all with different emails and workflows associated with each of our 8 steps in our sales process... I'm shuddering at the organisational mess I'm going to be dealing with with labels like "India | Email 2.1 for WF 2.3" with no subfolder organisation. Likewise with workflows, where I can have either a country-labelled folder or a step labelled folder but no organisation beyond that.