Marketing Emails / Lists / Workflows / Sales Tools - Folders

samglenn

For all content options that allow you to organize with folders, it would be extremely helpful to be able to create folders within folders for better organization leading to less duplicates and efficiency when looking for content already created my a teammate. 

 

September 2021 HubSpot Update Hi everyone! Thank you for your enthusiasm for this idea over the past few years. We're glad you're excited about getting folders in different areas of HubSpot's product and we're working on making that a reality. As the original idea mentions a few different product areas managed by different product teams, we're breaking this idea into different ideas to ensure we can provide helpful updates as they're available.

 

Going forward, please use the following ideas for upvotes and comments around different folder requests.

Marketing Emails

Lists

Workflows

Sales Tools

 

Please note that while these new ideas have fewer upvotes, we are tracking their association to this idea and counting these upvotes towards the new requests. To ensure we filter new upvotes to the correct areas going forward, we have disabled comments on this idea.

 

Thank you again for using the ideas forum and for your enthusiasm for these products!

 

HubSpot Updates
Idea Submitted
May 12, 2025 08:51 AM

Hi everyone! I'm an Associate Program Manager on our CXM team, and I wanted to note that subfolders are available within the lists tool, and folders are available within Marketing Emails, Lists, Workflows, Templates, Sequences, and Docmuents. I'm keeping this as 'idea submitted' for now since not all the tools mentioned in the title have subfolders available as an option yet, but any further updates around subfolders being expanded across tools will be shared here as soon as we have them. Thanks for your continued patience and feedback!

Idea Submitted
May 12, 2025 08:43 AM

Being Reviewed
June 12, 2023 09:46 AM

Hi Everyone,

 

I'm Jess, a Product Manager in the Automations group. We are currently rolling out folders within folders AND custom views for Workflows! All Workflows customers should see the new features available in their portals by 6/15!  Please do not hesitate to let me know if you have any questions or feedback. 

Thank you!

Jess
jhartnagle@hubspot.com

May 14, 2021 09:36 AM

Hi folks,

 

Thank you for submitting and interacting with this idea. My name is Andres Bustos and I'm the Product Manager for Lists at HubSpot.

 

While this feature may not be available across the entire HubSpot platform, this is available now within our Lists tool. If there are other specific places where you see this not implemented, but think of it as critical, please let us know by replying to this comment.

 

Thank you for submitting, upvoting, and commenting on this idea!

Andres

169 Replies
sunitamani
Member

Yes, the ability to have folders, tags and filters was something we assumed when we moved to Hubspot! Really disappointed that Hubspot doesn't have this.To make Sales documents easily searchable for Sales Hubspot MUST incorporate clean filtering, tagging and foldering

jney
Member

Is this a feature that is available in Hubspot yet?

landers_210
Participant

Great idea! Also, would love the ability to alphabetize folders so they are easy to find for my campaign managers.

Gondyke
Member

This is a great idea - especially for larger organizations that are managing multiple campaigns and products.

Endswell
Member

This thread has been in existence since 2016. If you dedicated some manpower to it you could implement this feature in a day. What progress has been made during this period?

Lauren_Lokker
Participant | Elite Partner

This would be really helpful Smiley Very Happy

Melly2022
Key Advisor | Platinum Partner

Agree!!

PaulAlmond91
Participant

Honestly its an obvious requirement and really should be in place. Folders make document management so much easier for the less technically minded.

 

Upvoted! Hope this gets put into the development pipeline

spasternak
Member

This is something we absolutely need and I'm surprised Hubspot has not created it yet. Please Hubspot, can you create a function so that your clients can better organize their templates? ! 

jamietaylor1996
Member

Absolutely agree! Please introduce this feature!

Alon_E
Participant

Hard to believe this isn't the default.

spasternak
Member

Hubspot, please do this! There are enough clients who need this to organize ourselves within this platform. 

samglenn
Participant

Let's keep the comments and likes coming so that we can get this into production! 🙂

spasternak
Member

I can't figure out how to like - we need to LOVE it. It's crazy that this is not a function. It's BASIC.

Petrahajal
Participant

I agree! Im struggling to organize our workflows as we can't create folders within folders. 

 

spasternak
Member

HUBPSOT, Please make this happen. You have enough users who are saying that folders within folders (really, an extremely basic function) would make them more organized and productive. 

davecriswell
Top Contributor

This is already possible, with list folders and emails anyway. I don't think it's possible with Workflow folders.

 

Navigate to the folder you'd like to create a sub-folder within and click Create folder.

Petrahajal
Participant

@davecriswell  Yeah we're aware which makes it more sad that we don't have that option on the Workflows level. Smiley Sad

davecriswell
Top Contributor

@Petrahajal I think Workflows are the newest section to get folders, so hopefully, sub-folders are forthcoming 🤞

spasternak
Member

We also need sub-folders for Templates.