In several cases i find a big difference in traffic numbers between Google analytics and HubSpot. Mostly because of the lack of possibilities to manually exclude bot traffic like in GA. There is ofcourse a way to "exclude bots" but this doesn't cut all of it.
For example, last months a lot of websites reported visitors from seychelles and Czech. There is no way to exclude this in future reports. Also the bouncerate is higher (>98%) in HubSpot and the time on page shorter which indicates that there is still some bot traffic.
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