Manually Changing/Adding Time Zones for HubSpot Smart Send
My Goal: To send each one of my marketing emails to all of my contacts at 10AM in their respective time zones (to increase open rates). I'd like to do this using one email instead of duplicating it and sending out to different lists manually. So I am using the Smart Send feature.
Challenge: Regarding HubSpot's Smart Send, the time zones it uses is not intuitive for the user. It's based off of the IP Timezone/address from HubSpot Insights and cannot be manually edited/changed.
This results in many of the users being "unknown" (half of all contacts in my case, likely because I import contacts from our sales team so there's no conversion tracked on HubSpot) - many others that do show a time zone show it from places we do not do business in.
I have entered different time zones in the default "Time Zone" field for both contacts and companies (i.e. "UTC-04:00", "Canada/Toronto", or just copying and pasting it from the options listed in Smart Send: "Eastern Time (UTC-04:00)") - but Smart Send does NOT pick these up.
Possible solutions? I think it would be very helpful to customers to be able to manually set time zones for Smart Send.
This can be as simple as allowing users to manually enter a time zone (i.e. UTC-05:00) into the time zone field for either Contacts and/or Companies that would be picked up by Smart Send <- this is key since I currently can enter time zones, but they do not affect Smart Send.
Hoping this will be in development soon as I think many marketing professionals who do email marketing would find it very useful