Make a custom property unique

Make it possible to define a custom property as a unique field.

 

Meaning when a data is entered into that field, if it exists in another contact it will alert you of that (like it does for the email field)

HubSpot updates
10 Replies
New Contributor

Yeah -- this is a dream. We sell to SMBs, so Hubspot's core deduplication functionality is virtually useless to us. If we could make the phone number (instead of, or in addition to) the email, all of our life would be easier. 

Imports, deduplication throughout the crm, everything.

New Contributor

👍🏻This would solve us a lot of problems because in all our internal application we use our customer number or the VAT ID as a unique identifier. It turns out that without unique custom fields the implementation is a nightmare 

New Member

Upvote!  This would be a life saver, for companies as well.  Similar to the previous comment, we have a unique ID for our current customers, but if we're going to use Hubspot CRM as the entry point for new customer information, it really needs to be able to stop data duplication.

New Member

Can someone from Hubspot give an indication as to whether or not this is even on their function roadmap?  I appreciate it desn't have the highest number of upvotes but it would be nice to know if this is being considered or if those of us that need this functionality should be looking at another way of achieving it.

New Contributor

How about it HubSpot? Can we make a custom field a unique identifier, so that we can upload our contact lists? I have a unique code for each of my contacts as well, some of whom do not have email addresses, some companies do not have domains associated with them. Why can't I use that field as the unique identifier? 

 

Please advise.

Occasional Contributor

Another vote for this idea. We are a membership organization; each of our members gets a unique membership ID. We would love to be able to use this custom contact property as a way to deduplicate/sync data.

New Contributor | Gold Partner
New Contributor | Gold Partner

Another vote for this idea. We really need that. Is it possible to make a workflow or a list to detect automatically if two items (Deal by example) have the same value in one property?

Occasional Contributor

I'm really shocked that 3 years after this hasn't made it into the Hubspot platform. Data is the new oil, but data validation and data quality are of such importance. So being able to ensure data stays deduplicated is highly important.

 

This lack of feature really is a major major drawback from Hubspot vs Salesforce, which allows you to set up endless validation types. 

Regular Contributor | Platinum Partner
Regular Contributor | Platinum Partner

If HubSpot wants to grow the Sales and Service Hubs, they NEED to solve this problem. We are working with a client that is a 3rd party benefits administrator.  We need a way to make weekly updates to coverage and employment changes but 40% of the Contacts don't have emails or their employers substitute with redundant "noemail@email.com" address. Being able to choose a custom property as a unique identifier would make the problem of Contact management much easier.

Regular Contributor

This would be very useful to register the unique ID of other systems without running into synchronization issues when this ID is used multiple times by accident.