MailChimp Subscriber Activity to HubSpot Contact Timeline

[Wordna]

It would be amazing if MailChimp subscriber activity could sync to HubSpot's contact timeline.  I'd like emails I send through MailChimp and subscriber opens, clicks & replies to appear in HubSpot.

[Wordna]

Hi everyone, apologies for the delayed reply! We released this feature back in September actually - wooohoo 

With the updated Mailchimp integration, you’ll now be able to:

• See Mailchimp email activity (sends, opens, clicks, bounces) on the contact record for campaigns sent in the past month
• Create lists based on email activity

*Note: this integration does not create new contacts in HubSpot. It matches existing contacts in both systems and then syncs the email activity*

Learn more about it in our marketplace

App listing page

Enjoy!

Jingo

[Wordna]

Hello @bojo !! Could you expand on this please? 🙂

• "when people click "Request Demo" from our email we would like be our sales person  to had that information without having to learn mailchimp, since they already know HubSpot. All of that information is about how the user has interacted with our brand, it makes it a better sales and helps our customer. "
  • "Request Demo" - so you're talking about when a user clicks a certain CTA in the Mailchimp email (aka click tracking)? Instead of generally just knowing a user "opened" the email?
  • Why do you think knowing all of this information makes sales better? And helps the customer?

Thanks so much!

Jingo

[Wordna]

Hi @Wordna ! I have a follow-up question for you 😄

• "It would really help us to keep all the information together"
• " Open & click data would be helpful so we can follow-up with interested recipients."
  
  • What is the advantage of keeping all the information together?
  • How would you follow-up with interested recipients? 

**

Thank you!! 🙂

Jingo

[Wordna]

@Bryantworks - thanks so much for the insightful comments! Mind expanding on this comment?

• "I think  one of the biggest benefits would be the combination of information which is one of the biggest struggles we all face."
• "It would be helpful to pull this information to relate it to the various lifecycle stages and very helpful in small businesses who can't quite afford marketing so they can relate it to deals/lead gen magnets."
  
  • How will the combination of information help you? You said being able to relate it to various life cycle stages...are you referring to using our workflow tool to update the lifecycle status? Or how do you see that happening?

**

Thank you!! 🙂

[Wordna]

@JustCatamarans thanks so much for the feedback! Would you mind expanding on these comments you made? 😄

• "It would be a huge upgrade for the entire CRM system to offer the integration with MailChimp. In previously using a very basic CRM called Less Annoying CRM, it provided the automatic integration..."
  • Totally agree that it upgrades the CRM this data. What specific actions could you see yourself making in the CRM with this data?
• "Marketing efforts within the CRM and focus on their sales instead of marketing"
  • How / why do you think the focus on sales will increase because Mailchimp data in the CRM?

**

Again, thanks so much!

[Wordna]

Hey everyone! Quick question - if HubSpot implemented this, what would you do with the data?

Thanks for the help 😄

[jmante]

Hi everyone, apologies for the delayed reply! We released this feature back in September actually - wooohoo 

With the updated Mailchimp integration, you’ll now be able to:

• See Mailchimp email activity (sends, opens, clicks, bounces) on the contact record for campaigns sent in the past month
• Create lists based on email activity

*Note: this integration does not create new contacts in HubSpot. It matches existing contacts in both systems and then syncs the email activity*

Learn more about it in our marketplace

App listing page

Enjoy!

Jingo

[adiehl]

Is it also be possible to create new contacts in HubSpot CRM if a user is added to Mailchimp?