HubSpot Ideas

bhascher

Leverage lifecycle stage property history into reporting to enable two-way lifecycle staging.

Leveraging the lifecycle stage property history in reporting would solve most issues for companies that have a marketing and sales process, constantly moving contacts forward and backward in the buyers journey. No more improper use of sales (deal) features, rebuilding custom lifecycle stage features, difficult use of combinations of workflows, lists, status, lifecycle stage, and other properties in order to segment or report.

 

Enabling this data for reporting will enable marketeers and business developers to report properly on (monthly) numbers of generated leads, mql's, sql's and opportunities no matter wat lifecycle stage these contacts had been in the past.

 

It will enable resetting or moving back the lifecycle stage of a contact wihtout breaking reports.